Subject:
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Re: 1999 Train 4561
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Newsgroups:
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lugnet.trains
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Date:
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Tue, 8 Dec 1998 20:17:00 GMT
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Viewed:
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1228 times
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Steve Bliss writes:
> I think that TLG is following a path that they feel will result in more
> profit: some kids really like to build, but to sell more, TLG has to
> appeal to other kids; kids who like to build somewhat, and then play
> with what they've made. I'm guessing TLG's marketing research people
> are saying that this second group is larger, and potentially more
> lucrative.
Well my limited empirical evidence would suggest otherwise. My 2 1/2 year old
son doesn't like to build, he likes to play (or take apart). One feature of
Town/Train Jr seems to be no working doors. Guess what he likes to best about
my Lego? Yes, you've guessed it, doors! He just loves to open and close the
doors.
Matt
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Message has 1 Reply:
Message is in Reply To:
 | | Re: 1999 Train 4561
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| (...) But the *size* of the sets is not being reduced. If anything, the mass and size of sets are increasing. Also, the Town Jr. parts are, on average, more complex than prior sets. More-complex dies/molds are more expensive to create, not less. (...) (26 years ago, 8-Dec-98, to lugnet.trains)
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