Subject:
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Re: Lego and the NBA
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Newsgroups:
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lugnet.sports
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Date:
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Sat, 1 Jun 2002 16:42:51 GMT
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Viewed:
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4469 times
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> LEGO TO MAKE BASKETBALL TOYS FOR NBA
>
> New York - Lego A/S, the Danish maker of its namesake plastic toy building
> blocks, will make National Basketball Association-related toys under a
> multiyear agreement with the NBA.
> Terms weren't disclosed. Closely held Lego will introduce a line of Lego
> Sports toys that will include NBA-themed items and Lego Soccer products (DS
> - huh?), company spokesman Michael McNally said. Product details will be
> released later this year, he said.
>
>
> Not sure what they meant by the Soccer products statement seeing as the line
> has existed for years already, but that's what it said.
>
> This brings a whole new meaning to the dis "BRICK!", doesn't it?
> Danny
EXCELLENT job AGAIN Lego with your marketing strategies (starting with eBay
auctions and now the NBA) . You continue to expand the Lego name in today's
ever-growing consumer society. eBay helped a lot and now with the expansion
toward the NBA and previously Major League Soccer and World Cup Soccer I
can't help but see the great potential this can have. You are getting more
and more audiences involved, which is great. I'm looking forward to seeing
what other major corporations you will end up joining with in the future.
Again, great job Lego. Very impressive! :-)
Brendan
Duck360198@aol.com
Brendan
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Message is in Reply To:
 | | Lego and the NBA
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| From Bloomberg News, I read this blurb in Friday's San Francisco Chronicle, business section, page 2, column 1: LEGO TO MAKE BASKETBALL TOYS FOR NBA New York - Lego A/S, the Danish maker of its namesake plastic toy building blocks, will make (...) (22 years ago, 31-May-02, to lugnet.announce) !
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