| |
From Bloomberg News, I read this blurb in Friday's San Francisco Chronicle,
business section, page 2, column 1:
LEGO TO MAKE BASKETBALL TOYS FOR NBA
New York - Lego A/S, the Danish maker of its namesake plastic toy building
blocks, will make National Basketball Association-related toys under a
multiyear agreement with the NBA.
Terms weren't disclosed. Closely held Lego will introduce a line of Lego
Sports toys that will include NBA-themed items and Lego Soccer products (DS
- huh?), company spokesman Michael McNally said. Product details will be
released later this year, he said.
Not sure what they meant by the Soccer products statement seeing as the line
has existed for years already, but that's what it said.
This brings a whole new meaning to the dis "BRICK!", doesn't it?
Danny
|
|
Message has 6 Replies:
 | | Re: Lego and the NBA
|
| (...) So much for the slogan "just imagine.....", Look's like Lego has used all their imagination. Maybe they'll make NBA dolls like the Galidor dolls. Jonathan (still longing for bulk packs....) (22 years ago, 31-May-02, to lugnet.sports)
| | | Re: Lego and the NBA
|
| Here is a larger blurb from lego.com: May 31 2002 LEGO COMPANY AND NBA BUILD COMPREHENSIVE GLOBAL ALLIANCE NEW YORK, MAY 30, 2002 – The LEGO Company and the National Basketball Association have reached an agreement for a comprehensive multi-year (...) (22 years ago, 31-May-02, to lugnet.sports)
| | | Re: Lego and the NBA
|
| I see great potential here not only in the NBA agreement but with other sports as well. Some thoughts... If the NBA idea is fully exploited we could have all kinds of sets. The most obvious that comes to mind is all of the teams could be (...) (22 years ago, 31-May-02, to lugnet.sports)
| | | Re: Lego and the NBA
|
| If they do these sets with minifigs I wonder if this will force LEGO to address the "race" issue with the figs? If they try to make the figures after real athletes then I would think so. jt (...) (22 years ago, 31-May-02, to lugnet.sports)
| | | Re: Lego and the NBA
|
| (...) EXCELLENT job AGAIN Lego with your marketing strategies (starting with eBay auctions and now the NBA) . You continue to expand the Lego name in today's ever-growing consumer society. eBay helped a lot and now with the expansion toward the NBA (...) (22 years ago, 1-Jun-02, to lugnet.sports)
|
30 Messages in This Thread:
  
 
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|
