Subject:
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Re: GFLTC Display at TRU
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Newsgroups:
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lugnet.org.us.gflug
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Date:
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Mon, 23 Jul 2001 14:25:13 GMT
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Viewed:
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5281 times
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In lugnet.org.us.gflug, Kung-Khoon Quah writes:
> In lugnet.events, Robin Werner writes:
> > LUGNETers,
> >
> > The Greater Florida LEGO Train Club and Users Group will have a display at
> > Toys R Us, Saturday, June 30, 2001 in Tampa, Florida.
>
> OK here are the sales numbers for the TRU when GFLTC/GFLUG put
> up an indoor display there on June 30, 2001
>
> A couple of caveats. It took a while to get to a manager who could
> access sales and I did not want to take up too much time so he
> was only able to report on total one day sales at the TRU and
> not on Lego sales.
>
> The summary is that June 30 (Sat) total sales was 10% higher than
> June 23 (Sat) total sales and 10% higher than July 7 (Sat) total
> sales. So our event effectively gave a 10% uptick in total sales
> in the TRU store.
>
> As mentioned before, the other positive feedback we got was the
> store registered 5 customer requests asking when GFLTC will
> reappear in the store.
>
> Of course the managers comments were very positive:
> "I will take a 10% increase in sales any day"
> "You guys are always welcome here to display any time"
>
> My recommendations to any other group that would like to try this
> event are these:
> 1. Try to get the store directors attention (who has more clout) and
> assign a person to help on setup (moving TRU stuff out of the way)
> Our own setup was easy - 1 hour max as it was only tables and crowd
> barriers.
> 2. Mention ahead of time about the sales numbers or other expectations
> 3. Lego postcards to members were a plus (probably pulled in 3 dozen people
> but be very specific about what Lego should print on the postcards.
> There was a small mixup on the printouts.
> 4. We put up in store flyers both at the entrance and at the Lego aisles
> about a month in advance of the event with store permission.
> 5. The Mindstorms table for demo was a hit. I think parents really
> never get a feel for what Mindstorms is all about and being able to
> ask questions from a non-Lego employee was nice for them.
>
> That's all I can think of. Have fun and good luck.
>
> KK
Thanks KK for the info.Like we talked about at that McDonalds at Brickfest I
wanted to be able to take some numbers to a Toys R US around here in order
to ask to display.I was discussing at our train show yesterday that there's
a Toys R Us a half mile down the street from the place we display one of our
GATS train shows.What i was thinking of was doing it at that TRU the weekend
before the show that way we could maybe boost Lego sales that weekend,have a
good advertisement for the following weekends GATS show which in turn also
could spur sales a little that weekend(show weekend) at TRU after
kids/parents see our display.
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Message is in Reply To:
 | | Re: GFLTC Display at TRU
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| (...) OK here are the sales numbers for the TRU when GFLTC/GFLUG put up an indoor display there on June 30, 2001 A couple of caveats. It took a while to get to a manager who could access sales and I did not want to take up too much time so he was (...) (25 years ago, 23-Jul-01, to lugnet.org.us.gflug)
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