Subject:
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"Taking Their Blocks and Playing Toymaker Elsewhere"
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Newsgroups:
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lugnet.org.it.itlug
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Date:
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Mon, 20 Nov 2006 08:56:20 GMT
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Viewed:
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2144 times
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Da un articolo in prima pagina sul sito del New York Times di oggi...
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A Toymaker Takes Its Blocks Elsewhere
By 2009, Lego will move virtually all its manufacturing from its hometown of
Billund, Denmark, to the Czech Republic and Mexico.
BILLUND, Denmark, Nov. 16 - This is the town that bricks built.
Ever since Legos were invented here in the 1940s, many of the townspeople have
worked making those toys, which are a particular hit at Christmas.
But now, it seems, Santa has decided to hire elves for his brick-making in
Mexico and the Czech Republic, where they would be paid less than the ones in
Denmark.
It is not that Billund, a placid town of 30,000 people in the heart of Denmark,
is in any crisis. The design, promotion and marketing of Lego’s colorful little
plastic bricks will remain in Billund. But between now and 2009, virtually all
the manufacturing will go to factories in the Czech Republic and Mexico. In the
process, the number of jobs at Lego in Billund will drop to 1,600, from the
current 2,500. Five years ago, Lego employed 4,000 people, who held roughly half
of all the jobs in Billund.
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Continua su http://www.nytimes.com/2006/11/20/world/europe/20lego.html
CiaoCiaoSergio
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