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Subject: 
LEGO moving production; will we keep buying?
Newsgroups: 
lugnet.off-topic.debate
Date: 
Tue, 13 Sep 2005 02:24:14 GMT
Viewed: 
986 times
  
One of the main reasons I have always been enamored with LEGO bricks is that
they are European.  I've always been fascinated with being able to build with
bricks crafted in Denmark and Switzerland.

I can handle production moving to the Czech Republic.  That's still Europe.

But China - not a chance. That's the day that I will stop considering LEGO as
European.

I've always read that most of TLG's production is automated, so I just can't
understand how moving to a lower-cost labor market makes sense?  And, won't
transportation costs increase because production is farther from its primary
markets (NA and Europe)?

I wonder that if this moves comes about, will we have two periods of LEGO;
Before China and After China?  I know that I will only purchase Before China
LEGO bricks.

Here's some articles on the planned and proposed moves.

http://www.lego.com/eng/info/default.asp?page=pressdetail&contentid=15946&countrycode=2057

http://www.forbes.com/infoimaging/feeds/ap/2005/09/07/ap2210135.html

http://www.forbes.com/markets/feeds/afx/2005/09/07/afx2209422.html



Message has 2 Replies:
  Re: LEGO moving production; will we keep buying?
 
In lugnet.off-topic.debate, Dustin Jones wrote: <snip> (...) <snip> Here's my humble POV-- We can talk of rights of workers and such, and we can discuss environmental impacts and how bad 'those countries' are for everyone... My problem is that we, (...) (19 years ago, 13-Sep-05, to lugnet.off-topic.debate)
  Re: LEGO moving production; will we keep buying?
 
(...) This seems like something of an overreaction to me. If Lego continues to have its humanitarian commitments in place then they will only source from reputable manufacturers within China anyway. If you're worried about them propping up an 'evil' (...) (19 years ago, 13-Sep-05, to lugnet.off-topic.debate)

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