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In lugnet.lego, Scott Lyttle wrote:
<snip>
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John,
You’re a business owner, we all know you do much of the shirts for the clubs
and Brickfest. Let me pose a question. What if you made a “special edition”
Lego-based T-shirt for some club or big event. Say the group wanting the
shirts told you to make 200 shirts, and that’s it.
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I would only ever make as many shirts as a customer would want:-)
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The shirt is so popular,
it sells out in 4 hours. Some people got multiple shirts (maybe so they
could sell them at a premium profit later), some didn’t get any. Those who
didn’t get any get very upset and complain to the group that made the shirt.
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Well, at this point, I, as the producer for the group would be totally out of
the loop.
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The group caves in to customers, and requests you to make more to satisfy the
general public, but they don’t have enough money to make any changes to the
design at all--they’ve managed to get just enough to make the shirts.
You’re a businessman...do you take the money and satisfy the customer, or do
you deny that group that’s waving money in your face? Or...do you take a hit
and work with them, and change the design slightly with a bit of loss to you
and your business? What if you couldn’t afford to take the small hit in
profit to change the shirt?
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I’m not sure a situation involving my business would be analogous. If a group
comes to me and orders shirts, I produce them, I get paid. They want more, I
produce them, I get paid. I haven’t really any business knowing what the group
is doing with the shirts (giving them away, reselling, whatever).
If this group orders 200 shirts and promises a group that they will only make
200 and they sell them out and come to me for more, I make them no question.
What they do with them is none of my business.
Now, if I produce 200 shirts and decide to sell them, and I say as a selling
point that only 200 will be made, I believe I am obligated to restrict myself to
that number, no matter how fast I might sell them out. Part of the reason that
they might have sold so quickly could be the “promised” limitedness of the
shirt. Though I might have screwed myself in terms of limited profit in the
short term, my reputation as a business of integrity is far more important in
the long term.
Even if TLC apologized and offered to buy back any of the extra 10152s that I
bought, I wouldn’t take them up on their offer. I just want them to stick with
facts and certainties, or let us know if plans are just plans and not set in
stone.
JOHN
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