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In lugnet.off-topic.clone-brands, Patrick Bégin wrote:
> Well, here is an other example of good marketing execution by Mega Bloks... And
> a bad one by LEGO, in my view.
>
> November 13th, 2004, a new toy store opened in Quebec City :
> <<http://www.benjo.ca>>.
>
> They have many specialised sections, one of them about construction toys. Here
> is an approximation of floor allocation : 33% to Playmobile, 33% to Mega Bloks,
> 17% to LEGO (including a PAB), 17% to others.
>
> LEGO are in a corner, on a shelf. Mega Bloks are everywhere, including a very
> nice and big display see for yourself :
> <<http://www3.sympatico.ca/patrickbegin/MegaBlockGare640.JPG>>.
Doesn't this have more to do with MegaBloks being a hometown company than a
marketing failure on the part of TLC? I wouldn't expect a big MegaBloks display
in a toy store in Billund.
Marc Nelson Jr.
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