| |
In lugnet.off-topic.clone-brands, Larry Pieniazek wrote:
> In lugnet.off-topic.clone-brands, Yanick Fournier wrote:
>
> (snipped lots of good info, thanks for sharing!)
>
> > I am very surprise that LEGO and Mega Block can have a license for a Marvel
> > character at the same time.... pretty sad!
>
> IIRC, LEGO has a license for the movie related stuff, via Sony(?), rather than
> directly for Marvel characters from Marvel.
>
> However customers won't necessarily know or care about the distinction, and I
> expect Mega Blocks will possibly be able to do a nice coattail ride on LEGO's
> previous marketing efforts...
Yes indeed, this is quite a coup for MegaBloks. Previous licenses have worked
pretty well for them, but they haven't really landed a big-time license until
this. And LEGO's work so far with Spider-Man will be nothing but a boon. I
can't help wondering why LEGO licensed the film-based Spider-Man rather than the
character itself.
Minimates currently has a Marvel license for near-LEGO-scale figures, and
there's a non-LEGO-compatible construction toy brand that sells Spider-Man and
Hulk playsets, so I guess the simultaneous licensing isn't that weird. Even
Jurassic Park was licensed by Byggis before LEGO, just as Byggis had a TMNT
license before MegaBloks.
By the way--I suspect that the squarish Hulk sculpture was just for display,
rather than for sale as a set. Here's an earlier example that preceded the
current TMNT sets:
http://www.ninjaturtles.com/toyfair2004/megabloks_figure.jpg
So far, MegaBloks hasn't released any figure-based sculpture sets, so if they
were to do one of Hulk (et al.) it would be a new direction for them.
Dave!
|
|
Message is in Reply To:
 | | Re: Mega Bloks gets Marvel License
|
| In lugnet.off-topic.clone-brands, Yanick Fournier wrote: (snipped lots of good info, thanks for sharing!) (...) IIRC, LEGO has a license for the movie related stuff, via Sony(?), rather than directly for Marvel characters from Marvel. However (...) (20 years ago, 16-Oct-04, to lugnet.off-topic.clone-brands)
|
7 Messages in This Thread:
  
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|
