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Subject: 
Re: MEGA Bloks Net Earnings Up 22%
Newsgroups: 
lugnet.off-topic.clone-brands
Date: 
Fri, 31 Oct 2003 05:43:34 GMT
Viewed: 
1084 times
  
In lugnet.off-topic.clone-brands, Mike Petrucelli wrote:
   In lugnet.off-topic.clone-brands, Richard Marchetti wrote:
   Retailers, Wal-Mart in particular, dictate to TLC, not the other way around.

Yeah but they can’t dictate trademark infringment. They haven’t paid off enough polictians for that, I hope.

   I imagine Wal-Marts own employees cannot easily afford much Lego. Why would an expensive toy be a huge seller for the world’s numero uno discount store?

Well my local Wal-mart can’t keep the stuff in stock (and its not from me) so...

-Mike Petrucelli

What you are observing is very very demographic dependant. If you go into rural areas, you will find that Lego (or any building block brand) sells less than they do in urban areas. I will note that I see a relative eveness of interest in Bionicle regardless of the demographics (not sure why tho). Of particular note is that a few WMs (typically the old-style small stores) have been seen ‘deleting’ (read clearancing) all Lego products other than the red buckets in the most recent clearance cycle. A few of those stores in rural settings could not get rid of the NBA collector sets to the local customers at deep clearance. The particular product theme just has to mesh with the local culture. NBA doesn’t seem to mesh with deep south rural culture.

Ray



Message is in Reply To:
  Re: MEGA Bloks Net Earnings Up 22%
 
(...) Yeah but they can't dictate trademark infringment. They haven't paid off enough polictians for that, I hope. (...) Well my local Wal-mart can't keep the stuff in stock (and its not from me) so... -Mike Petrucelli (21 years ago, 31-Oct-03, to lugnet.off-topic.clone-brands, FTX)

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