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Subject: 
South African Shopper's Report
Newsgroups: 
lugnet.market.shopping, lugnet.loc.za, lugnet.off-topic.clone-brands
Followup-To: 
lugnet.market.shopping
Date: 
Wed, 4 Dec 2002 20:43:28 GMT
Viewed: 
60 times
  
   [nb: I've set FU->.market.shopping, but set it as you will
    based upon your point of order.]

   Hi, everyone.  It's time for your South African Shopper's Report!

   Today I visited several venues in Cape Town.  There are no major
   toy chains here as they're known in NA/Europe/Asia/Australia; the
   LEGO density is really, really low.  This has several reasons, but
   the major one is that LEGO products command about the same price
   in an *absolute* sense ($1 = R9.25) as they do in the US.

   This means that what one does find in South Africa is the cheap-o
   knockoff.  I've seen both "Shifty" and "Brick" brands here, but
   only small sets going for R20 to R50.  For more on those two
   knockoff brankds, check out .clone-brands archive; but in short
   the quality is pretty awful and the designs--and often even box
   graphics--are totally and shamelessly stolen from LEGO.  Compared
   with what others have seen overseas in these two brands, the set
   assortment has not changed in the last two years.

   At the store called "Game," which is the closest South Africa
   seems to have to a Wal-Mart, I did find actual, honest-to-goodness
   LEGO.  The LEGO was, however, restricted to Bionicle (Bohrok and
   Toa Nuva[!]) and a lone Jack Stone set; all were priced at about
   US retail (the Jack Stone set, the helicopter carrier, was at $17).
   There were also two other brands that came in quantity:  "OK - IQ
   200" brand, which came in primary colors and seemed to have a
   quality roughly like early MegaBloks; only one brick had leaked
   out of a tub so I couldn't gauge brick adhesion.  It came in
   translucent plastic buckets of original design, and there was
   also a "Junior" division that was not unlike Duplo in size but
   had solid studs and sharper corners.  The other brand was "Slic
   Bric," which came in small boxes of 200 bricks each; I couldn't
   find any open boxes so I don't know anything about its qualities.

   So the LEGO holdings are meager at best here.  I saw a couple of
   ads in the classifieds for Technic sets being sold, as well as a
   6950.  But the asking prices were very high, even for used sets.
   So as I'd expected, this is a disappointing LEGO market.  But I
   did seen a Bionicle ad on e-TV (channel 4), however, so the SAf
   market is not quite ignored by the LEGO marketing juggernaut.

   ObWeer: it's summer!  Now I see what the Australians are so darn
   happy about in the middle of December.  Also, why the Cape is so
   full of Germans, Britons, and Dutch.  I hope the bulk of LUGNET
   are enjoying their winter.  (Of course, I'd gladly take the
   winter if it meant staying inside building with my LEGO.)

   best

   LFB



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