Subject:
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Re: Lego attempts to rebuild global image.
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Newsgroups:
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lugnet.mediawatch, lugnet.lego
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Date:
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Wed, 30 Jan 2002 17:09:25 GMT
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Viewed:
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1007 times
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In lugnet.lego, Simon Bennett wrote:
> TLC is apparently re-organising its marketing, involving centralizing it in
> Slough (ooh, you lucky people!) - I think there's a long lag between the
> cause (the year 2000 loss) and the effect here though.
>
> http://media.guardian.co.uk/marketingandpr/story/0,7494,641380,00.html
>
> I wonder what the effect of this will be - I hope they take notice of what
> Brad Justus has achieved and apply some of it more widely.
It makes me wonder if they're planning on throwing the baby out with the
bathwater. Some of their 'forays' outside of their 'core product' have
been wonderful - like Mindstorms.
Or worse, maybe they'll throw out the baby, and keep the bathwater -
commercially, Bionicle has been a big hit.
And hiring a Nike executive makes me very nervous for the future of 'the
brand'....
OTOH, they are mouthing the right words, at least.
'new focus on learning through creative play'
'refocus on its core product - plastic bricks'
sound like good things.
Steve
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Message has 1 Reply:
 | | Re: Lego attempts to rebuild global image.
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| (...) The article does say .. "and high-tech toys." I wonder if that means Mindstorms or Mybot. I cannot imagine them turning their backs on Mindstorms at this point, although the highly inferior products like Droid Developer obviously were not a (...) (23 years ago, 30-Jan-02, to lugnet.mediawatch, lugnet.lego)
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Message is in Reply To:
| | Lego attempts to rebuild global image.
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| TLC is apparently re-organising its marketing, involving centralizing it in Slough (ooh, you lucky people!) - I think there's a long lag between the cause (the year 2000 loss) and the effect here though. (URL) wonder what the effect of this will be (...) (23 years ago, 30-Jan-02, to lugnet.mediawatch, lugnet.lego)
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