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TLC is apparently re-organising its marketing, involving centralizing it in
Slough (ooh, you lucky people!) - I think there's a long lag between the
cause (the year 2000 loss) and the effect here though.
http://media.guardian.co.uk/marketingandpr/story/0,7494,641380,00.html
I wonder what the effect of this will be - I hope they take notice of what
Brad Justus has achieved and apply some of it more widely.
Psi
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Message has 2 Replies:
 | | Re: Lego attempts to rebuild global image.
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| (...) It makes me wonder if they're planning on throwing the baby out with the bathwater. Some of their 'forays' outside of their 'core product' have been wonderful - like Mindstorms. Or worse, maybe they'll throw out the baby, and keep the (...) (23 years ago, 30-Jan-02, to lugnet.mediawatch, lugnet.lego)
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