Subject:
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BrickLink will join the LEGO® Group
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Newsgroups:
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lugnet.mediawatch
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Date:
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Wed, 27 Nov 2019 12:37:39 GMT
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Viewed:
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18051 times
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From BrickLink.com
Nov. 26, 2019
BRICKLINK will join the LEGO Group
Dear BrickLink members,
We are extremely excited to announce that BrickLink Limited has entered into a
definitive purchase agreement to be acquired by the LEGO Group. As the LEGO
Group has announced today through its official press release, the transaction is
expected to close by the end of 2019.
About 6 years ago when Jay took over BrickLink from Dan’s family, Jay promised
to keep Dan’s legacy and continue to strive for his original mission – to help
AFOL communities thrive. Our team is deeply grateful for Jay’s generous
investment and our vibrant community’s enthusiastic support that helped us keep
the promise. BrickLink now has nearly 1.2 million community members after
quadrupling the initial 300,000 members who began the journey with us back in
2013. It’s not just volume that has grown over time. The overall engagement
level of the community is higher than ever thanks to our avid members with
various roles including catalog contributors, volunteers, big and small sellers,
MOC designers, and set/minifig collectors.
Along the way, we also set an ambitious company vision – to unlock the true
potential of LEGO bricks with the power of global communities. We believe in the
creative power of AFOL communities and wanted to harness it with BrickLink.
That’s why we launched AFOL-powered platforms and tools, such as MOC Shop
(2014), Stud.io (2016), Studio 2.0 (2018), and piloted the first AFOL Designer
Program (2018-2019) in addition to improvements on marketplace features.
Collaborating with the LEGO Group for the AFOL Designer Program taught us how
much the LEGO Group cares about AFOL communities and how deeply they respect all
of the creations and cultural heritage of adult LEGO fans. When two companies
have perfectly aligned visions while filling in the missing parts of each other,
it’s not too difficult to imagine how the collaboration will go. Once the
potential synergy turned into reality with the success of the first AFOL
Designer Program, we had no doubt that we were ready to take the collaboration
to the next level. The LEGO Group’s acquisition of BrickLink was the best
possible choice for us to secure future collaboration opportunities for AFOL
communities.
So, what does this acquisition mean to you? It’s too soon to tell what exactly
will happen at this point, but the direction is clear. The LEGO Group shares our
ambition to create the best possible platform / experience for adult fans.
We understand that you might have more questions about the details of future
changes. Please refer to these FAQs, and feel free to leave comments on this
post. We also welcome any suggestions or cool ideas for future collaboration
projects.
Visit Frequently Asked Questions
We’ll keep you posted when we have follow-ups or major milestones to announce.
So, please stay tuned.
Thanks,
BrickLink Team
https://www.bricklink.com/v2/community/newsview.page?msgid=1166622
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Message has 2 Replies:
 | | Re: BrickLink will join the LEGO® Group
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| (...) Well, I'm on a 'wait and see what happens'. As I'm not a huge user of BL, but have purchased lots in the past, my opinion on this is pretty irrelevant. I don't have a store, wasn't planning on opening a store, and haven't purchased from BL (...) (5 years ago, 27-Nov-19, to lugnet.mediawatch, FTX)
| | | Re: BrickLink will join the LEGO® Group
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| (...) More than anything, this sounds like Lego's finally getting a piece of the secondary market. It must have been eating at them for decades. I've averaged about 0.56 transactions annually in the 18 years I've been on Bricklink, so in practical (...) (5 years ago, 9-Dec-19, to lugnet.mediawatch, FTX)
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