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  Re: LEGO® Launches Battle Over Trademark
 
(...) Happens now and again. As I recall, toy vehicles that transformed into robots were marketed in the USA with almost no success, but Hasbro took the idea, attached a story line to it, and an animated show, and it took off like wildfire. I expect (...) (15 years ago, 23-Nov-09, to lugnet.mediawatch, FTX)
 
  Re: LEGO® Launches Battle Over Trademark
 
(...) That's an interesting question to ponder. When LEGO-scale Mega Bloks came onto the scene, they filled a gap that LEGO had left open. Namely, MB produced simple sets with large quantities of basic elements in unusual colors, such as military (...) (15 years ago, 23-Nov-09, to lugnet.mediawatch, FTX)

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