Subject:
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Re: LEGOLAND Discovery Center to Open in Illinois
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Newsgroups:
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lugnet.mediawatch
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Date:
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Wed, 6 Feb 2008 17:49:10 GMT
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Viewed:
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6561 times
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In lugnet.mediawatch, Dave Sterling wrote:
> Attention midwestern-ers. :-) Stacy was surfing the "Plastics News" site this
> morning and came across this little gem of information.
>
> ===============================================================================
> Legoland Discovery Centre to open first U.S. site
> By Moneé Fields-White
> CRAIN´S CHICAGO BUSINESS
>
> SCHAUMBURG, ILL. (Feb. 4, 1:05 p.m. EST) -- Lego A/S will open its first
> U.S.-based discovery center this summer at Woodfield Shopping Center in
> Schaumburg, the company said.
>
> The new 30,000-square-foot indoor park is described as a smaller version of the
> Legoland theme parks. It will offer a variety of rides, a play area, café, store
> and a room showcasing exhibits made of the toy blocks.
>
> "Chicago will be our showcase U.S. site, and the Woodfield area is ideal,"
> Adrian Jones, U.S. general manager for Merlin Entertainments Group Ltd., which
> operates the parks, said in a statement. "Legoland Discovery Centre is a new
> concept that has been very successful in Berlin, and we are confident that it
> will translate well to the U.S."
>
> Lego, the maker of children´s building block toys, opened its first discovery
> center in Berlin last year and plans to open a second site in Germany this May.
> The Billund, Denmark-based toy maker operates its bigger amusement parks in
> California, the United Kingdom, Denmark and Germany.
> ================================================================================
>
> Perhaps it will open just in time for Brickworld? Or maybe the grand opening
> will coincide with Brickworld? :-) I can dream.
>
> -Dave
I think this is completely irresponsible on the part of LEGO. Don't they know
that we have families and jobs and bills to pay?! I'll never want to leave!!
And being only 20 minutes away pretty much means they'll be able to hang
fixtures off of me since I'll be in there so often. What were they thinking!!
- Kevin :)
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