Subject:
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Re: The LEGO Group Selects NetDevil to Create Branded MMOG
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Newsgroups:
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lugnet.mediawatch
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Date:
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Wed, 7 Mar 2007 15:27:42 GMT
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Viewed:
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3553 times
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I have a feeling that this will be much like Disney’s Virtual Magic Kingdom
(VMK) or Nick’s Nicktropolis (Coca-cola has one too), and much less like World
of Warcraft or Everquest. These web based MMOGs are very popular, and not only
draw in users, but keep them hanging around your site for hours on end. There is
a bunch of potential in a LEGO branded game of this type, I hope they succeed. A
huge version of their popular LEGO Island game would rock!
Scott C.
In lugnet.mediawatch, Ka-On Lee wrote:
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LEGO.com press release
The LEGO® Group today announced it has commenced a working relationship with
NetDevil® to develop a massively multiplayer online gaming experience to
further engage its dedicated and active community.
“As children around the world continue to spend more time online we are
developing new and engaging ways for them to interact with our brand,” said
Lisbeth Valther Pallesen, Executive Vice President, Community, Education and
Direct Division LEGO Group. “The LEGO brand represents construction,
creativity and problem solving – values that compliment the MMOG market. By
merging the online world of social interaction with physical play, the LEGO
brand is providing new experiences for children, as well as fans. NetDevil’s
technological capability, openness to work with a large community, and their
enthusiasm for the LEGO brand made them a natural partner.”
“Playing with LEGO bricks and developing online worlds are both creative
activities. To bring them together is deeply professionally satisfying and we
look forward to working with the LEGO team,” said Scott Brown, President of
NetDevil.
Kotaku coverage
Well... will it be the first MMOG to let you convert in game item into real
item?
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Message has 1 Reply:
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 | | The LEGO Group Selects NetDevil to Create Branded MMOG
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| (URL) press release> The LEGO® Group today announced it has commenced a working relationship with NetDevil® to develop a massively multiplayer online gaming experience to further engage its dedicated and active community. “As children around the (...) (18 years ago, 5-Mar-07, to lugnet.mediawatch, FTX) !!
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