Subject:
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The LEGO Group Selects NetDevil to Create Branded MMOG
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Newsgroups:
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lugnet.mediawatch
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Date:
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Mon, 5 Mar 2007 21:54:42 GMT
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LEGO.com press release
The LEGO® Group today announced it has commenced a working relationship with
NetDevil® to develop a massively multiplayer online gaming experience to further
engage its dedicated and active community.
“As children around the world continue to spend more time online we are
developing new and engaging ways for them to interact with our brand,” said
Lisbeth Valther Pallesen, Executive Vice President, Community, Education and
Direct Division LEGO Group. “The LEGO brand represents construction, creativity
and problem solving – values that compliment the MMOG market. By merging the
online world of social interaction with physical play, the LEGO brand is
providing new experiences for children, as well as fans. NetDevil’s
technological capability, openness to work with a large community, and their
enthusiasm for the LEGO brand made them a natural partner.”
“Playing with LEGO bricks and developing online worlds are both creative
activities. To bring them together is deeply professionally satisfying and we
look forward to working with the LEGO team,” said Scott Brown, President of
NetDevil.
Kotaku coverage
Well... will it be the first MMOG to let you convert in game item into real
item?
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