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(BUSINESS WIRE)--March 3, 2006--
More Than 9,600 People Worldwide Answered LEGO® MINDSTORMS® Call for 100 “NXT”
Great Developers; Robotics enthusiasts as young as 75 years of age representing
79 countries applied.
The LEGO Group’s robotics team today announced the selection of 100 new
participants for its MINDSTORMS® Developer Program (MDP), an exclusive group
of enthusiasts charged with helping guide the product development process for
LEGO® MINDSTORMS NXT, the next generation of LEGO robotics. 9,610 robotics
enthusiasts, ages 18 to 75 years of age and representing 79 countries responded
during the one-month online application process. Developer program participants
have approximately four months to experiment with the product, with the intent
of furthering the community-based development process, prior to its availability
to the public.
A thumbnail view of the 100 selected candidates:
-- Range in age from 18-75 (50% under age 35)
-- More than 20% work in the software/QA/DBA sector
-- Nearly 20% are teachers or educators
-- 13 are architects or engineers
-- 40% are from the U.S.
The recruited developers are chaired by Mitch Resnick of the Massachusetts
Institute of Technology Media Lab, a pioneer of the original LEGO MINDSTORMS
platform and consultant on the development of the next generation platform.
“As a member of the original development team for MINDSTORMS in 1998, I am
thrilled to be part of the evolution of this product,” said Resnick. “I
particularly love the idea of recruiting loyal MINDSTORMS users to contribute
their skills and experiences to the rollout of the NXT platform. In our work at
the MIT Media Lab, we’ve found that the best learning - and the best innovation
- happens when people get actively involved in designing, creating, and
experimenting. The NXT Developer Program is a perfect example of creativity and
innovation in action.”
Participants are divided into three groups: Software/Hardware Development,
Inventions and Creations and Community. Developers have access to a secure Web
forum where they can communicate with one another, learn more about the project,
debate issues, decide on solutions and help shape the community efforts that
support the launch of LEGO MINDSTORMS NXT.
“We are thrilled with the overwhelming global response we received to our call
to action in a period of just one month,” said Soeren Lund, director of LEGO
MINDSTORMS. “Because we are in the business of making a robotics toolset, as
opposed to pre-designed or pre-programmed robots, we feel that inviting pioneers
from the community broadly enhances the new product and experience for all
MINDSTORMS users in ways that will exceed expectations at both the building and
programming levels. Additionally, the diverse backgrounds, talents, interests
and livelihoods of these 100 participants confirms the appeal and versatility of
the platform we are bringing to market for tinkerers, enthusiasts and
roboticists of all ages.”
Developer Program Details
The Developer Program runs from March 1, 2006 to June 15, 2006. Individuals
selected to participate in the program purchase a final production unit of
MINDSTORMS NXT, accompanied by a beta candidate of the NXT software, at a
reduced price of $149.99 (USD) five months prior to its public availability,
with shipping and batteries included free of charge. At the program’s
conclusion, all active participants will receive the final CD-ROM and a special
Power Pack of elements, selected by the participants during development.
Participants also will have opportunities to share their experiences with the
community and MINDSTORMS fans at large.
About LEGO MINDSTORMS NXT
LEGO MINDSTORMS NXT is a robotics toolset that provides endless opportunities
for armchair inventors, robotics fanatics and LEGO builders ages 10 and older to
build and program robots that do what they want. LEGO MINDSTORMS NXT will be
available at most toy and discount merchandise retailers, select consumer
electronics retailers or online at www.LEGOshop.com in August 2006 and will have
a suggested retail price of $249.99 (USD) and $ 349.99 (CAD). A special version
for school and institutional use is also releasing later this year.
NOTE TO EDITORS: information and product images can be downloaded from
www.mindstorms.com/press
About the LEGO Group
The LEGO Group, a privately-held, family-owned company based in Billund,
Denmark, is one of the world’s leading manufacturers of play materials for
children. The company is committed to the development of children’s creative and
imaginative abilities, and its employees are guided by the motto adopted in the
1930s by founder Ole Kirk Christiansen: “Only the best is good enough.”
LEGO, MINDSTORMS and their respective logos are trademarks of the LEGO Group.
(C) 2006 The LEGO Group.
http://home.businesswire.com/portal/site/google/index.jsp?ndmViewId=news_view&newsId=20060303005106&newsLang=en
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