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Subject: 
Re: LaCie Debuts Hard Drives in the Form of LEGO Blocks
Newsgroups: 
lugnet.mediawatch
Date: 
Wed, 23 Nov 2005 18:23:47 GMT
Viewed: 
2589 times
  
In lugnet.mediawatch, Abner Finley wrote:
   http://www.macobserver.com/article/2005/11/22.10.shtml

LaCie Debuts Hard Drives in the Form of LEGO Blocks (not real LEGO bricks)

by Staff, 12:45 PM EST, November 22nd, 2005

LaCie on Tuesday introduced its new Brick Desktop Edition and Brick Mobile Edition line of external hard drives, which look like LEGO building blocks. Available in white, red or blue, the desktop Bricks feature USB 2.0 interfaces and come in capacities ranging from 160GB (US$119.99) to 500GB ($399.99) while the mobile Bricks offer USB 2.0 or dual USB 2.0/FireWire 400 connectivity and can hold 40GB ($119.99) to 120GB (USB 2.0: $299.99; dual: $329.99) of data.

LaCie turned to French designer Ora-Ito to create the new drives. He has worked in the past with Adidas, Nike, Swatch and other companies. LaCie does not use the word “LEGO” in association with the new hard drives, but they closely resemble the popular children’s toy and can be stacked on top of each other.

The company expects to ship the desktop drives at the end of next month while the mobile versions will ship in January. They will come with LaCie One Click Backup software, LaCie Silverlining and SilverKeeper drive management tools and additional backup utilities for use with Macs. The Brick Mobile drives are bus-powered. Mac OS X v10.2.1 is required.

LaCie’s website is currently down (probably due to the double whammy of getting Boing Boing’d and Slashdotted)

-Orion



Message is in Reply To:
  LaCie Debuts Hard Drives in the Form of LEGO Blocks
 
(URL) LaCie Debuts Hard Drives in the Form of LEGO Blocks (not real LEGO bricks) by Staff, 12:45 PM EST, November 22nd, 2005 LaCie on Tuesday introduced its new Brick Desktop Edition and Brick Mobile Edition line of external hard drives, which look (...) (19 years ago, 23-Nov-05, to lugnet.mediawatch, FTX)

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