Subject:
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LaCie Debuts Hard Drives in the Form of LEGO Blocks
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Newsgroups:
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lugnet.mediawatch
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Date:
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Wed, 23 Nov 2005 16:29:10 GMT
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Viewed:
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2349 times
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http://www.macobserver.com/article/2005/11/22.10.shtml
LaCie Debuts Hard Drives in the Form of LEGO Blocks (not real LEGO bricks)
by Staff, 12:45 PM EST, November 22nd, 2005
LaCie on Tuesday introduced its new Brick Desktop Edition and Brick Mobile
Edition line of external hard drives, which look like LEGO building blocks.
Available in white, red or blue, the desktop Bricks feature USB 2.0 interfaces
and come in capacities ranging from 160GB (US$119.99) to 500GB ($399.99) while
the mobile Bricks offer USB 2.0 or dual USB 2.0/FireWire 400 connectivity and
can hold 40GB ($119.99) to 120GB (USB 2.0: $299.99; dual: $329.99) of data.
LaCie turned to French designer Ora-Ito to create the new drives. He has worked
in the past with Adidas, Nike, Swatch and other companies. LaCie does not use
the word “LEGO” in association with the new hard drives, but they closely
resemble the popular children’s toy and can be stacked on top of each other.
The company expects to ship the desktop drives at the end of next month while
the mobile versions will ship in January. They will come with LaCie One Click
Backup software, LaCie Silverlining and SilverKeeper drive management tools and
additional backup utilities for use with Macs. The Brick Mobile drives are
bus-powered. Mac OS X v10.2.1 is required.
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