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Subject: 
Re: Disturbing Mega hit on Amazon for Lego Vikings
Newsgroups: 
lugnet.mediawatch, lugnet.off-topic.clone-brands
Date: 
Tue, 13 Sep 2005 14:40:01 GMT
Viewed: 
4951 times
  
In lugnet.mediawatch, Clark Stephens wrote:
Just did a search on Amazon for Lego Viking and got this result as the number
one return above ALL of the Lego sets:
------
Results for Lego Viking

Customers who searched for Lego Viking ultimately chose:
1.   Mega Bloks Pyrates Dread Eye's Phantom (Ghost Galleon 3660) -- Mega Bloks; Ages: 8 - 12 years
Our Price: $49.99

All 5 results for Lego Viking     Sort by:
<list of lego sets snipped>
------

A sad commentary on current purchasing patterns, and a theft of the advertising
power of the Lego brand.

Let's be careful with the "theft" word, shall we?  It's borderline libel, after
all, and one might likewise be tempted to suggest that LEGO purloined the whole
Vikings idea from Mega Bloks, which released the 9604 Viking Ship way back in
1995. The set is still much sought-after on eBay and elsewhere, by the way.

A better way to describe this "theft" is to note that people who went to
Amazon.com in search of one product decided to purchase a different product
instead.  I'm sure that this kind of thing happens all the time.

Dave!



Message is in Reply To:
  Disturbing Mega hit on Amazon for Lego Vikings
 
Just did a search on Amazon for Lego Viking and got this result as the number one return above ALL of the Lego sets: ------ Results for Lego Viking Customers who searched for Lego Viking ultimately chose: 1. Mega Bloks Pyrates Dread Eye's Phantom (...) (19 years ago, 13-Sep-05, to lugnet.mediawatch)  

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