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Subject: 
Disturbing Mega hit on Amazon for Lego Vikings
Newsgroups: 
lugnet.mediawatch
Date: 
Tue, 13 Sep 2005 14:26:50 GMT
Highlighted: 
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Just did a search on Amazon for Lego Viking and got this result as the number
one return above ALL of the Lego sets:
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Results for Lego Viking

Customers who searched for Lego Viking ultimately chose:
1.   Mega Bloks Pyrates Dread Eye's Phantom (Ghost Galleon 3660) -- Mega Bloks; Ages: 8 - 12 years
Our Price: $49.99

All 5 results for Lego Viking     Sort by:
<list of lego sets snipped>
------

A sad commentary on current purchasing patterns, and a theft of the advertising
power of the Lego brand.

Clark



Message has 1 Reply:
  Re: Disturbing Mega hit on Amazon for Lego Vikings
 
(...) Let's be careful with the "theft" word, shall we? It's borderline libel, after all, and one might likewise be tempted to suggest that LEGO purloined the whole Vikings idea from Mega Bloks, which released the 9604 Viking Ship way back in 1995. (...) (19 years ago, 13-Sep-05, to lugnet.mediawatch, lugnet.off-topic.clone-brands)

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