MediaWatch : 1860


MediaWatch / 1860	1859 \| 1861

Subject:	Re: LEGO® is near an agreement to sell its LEGOLAND theme parks
Newsgroups:	lugnet.mediawatch, lugnet.legoland
Date:	Wed, 1 Jun 2005 15:14:22 GMT
Viewed:	9353 times

In lugnet.mediawatch, Thomas Main wrote:

In lugnet.mediawatch, Larry Pieniazek wrote: snip

Jake said the key word is “speculated”... to me, the key word is “head scratcher” (well that’s two words)!

I still don’t see why LEGO want to do this, the amount of money they get back seems a pittance and it loses significant brand equity control... IMHO anyway.

As long as we are in a speculative mood...why does TLG want to raise money.

Last year 2004, LEGO had a net loss of about $335 million

That might have something to do with it.

Marc Nelson Jr.

Message has 1 Reply:

		Re: LEGO® is near an agreement to sell its LEGOLAND theme parks
(...) Faced with a loss, tactical managers keep doing what they were doing but sell off valuable/strategic assets (or lay off key people) in order to raise cash to keep afloat a while longer and avoid the day of reckoning. Faced with a loss, (...) (19 years ago, 1-Jun-05, to lugnet.mediawatch, lugnet.legoland, FTX)

Message is in Reply To:

		Re: LEGO® is near an agreement to sell its LEGOLAND theme parks
In lugnet.mediawatch, Larry Pieniazek wrote: <snip> (...) As long as we are in a speculative mood...why does TLG want to raise money. Are they contemplating opening a factory in China? Is $450M+ enough to do this? Oh, I know...they need the cash to (...) (19 years ago, 1-Jun-05, to lugnet.mediawatch, lugnet.legoland, FTX)

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