MediaWatch : 1857


MediaWatch / 1857	1856 \| 1858

Subject:	Re: LEGO® is near an agreement to sell its LEGOLAND theme parks
Newsgroups:	lugnet.mediawatch, lugnet.legoland
Date:	Wed, 1 Jun 2005 14:12:22 GMT
Viewed:	8622 times

In lugnet.general, Abner Finley wrote:

(snip)

Leisure industry consultant Bob Rogers of Burbank-based BRC Imagination Arts called the pending deal “a head scratcher” because most entertainment companies would be loath to give up the real estate that supports their intellectual properties.

“Legoland sells Lego,” said Rogers, meaning that the parks build brand awareness. “If they view it as just an amusement park then they may be missing a lot of value to the company.”

LEGO is owned by Kjeld Kirk Kristiansen, grandson of the company’s founder, Ole Kirk Christiansen. The company isn’t publicly listed but has published earning reports since 1997.

More about http://www.blackstone.com

-end of report-

Jake said the key word is “speculated”... to me, the key word is “head scratcher” (well that’s two words)!

I still don’t see why LEGO want to do this, the amount of money they get back seems a pittance and it loses significant brand equity control... IMHO anyway.

Message has 1 Reply:

		Re: LEGO® is near an agreement to sell its LEGOLAND theme parks
In lugnet.mediawatch, Larry Pieniazek wrote: <snip> (...) As long as we are in a speculative mood...why does TLG want to raise money. Are they contemplating opening a factory in China? Is $450M+ enough to do this? Oh, I know...they need the cash to (...) (19 years ago, 1-Jun-05, to lugnet.mediawatch, lugnet.legoland, FTX)

Message is in Reply To:

		LEGO® is near an agreement to sell its LEGOLAND theme parks
Financially troubled Danish toy maker LEGO® Holdings is about to sell four of the biggest bricks in its empire — its LEGOLAND theme parks. Danish media have speculated that Blackstone Group, a New York-based private equity firm is close to an (...) (19 years ago, 1-Jun-05, to lugnet.general, FTX) !

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