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Subject: 
Re: ToysRus is taking your vote for your best toy award
Newsgroups: 
lugnet.mediawatch
Date: 
Wed, 6 Oct 2004 17:47:51 GMT
Viewed: 
1759 times
  
In lugnet.mediawatch, Mark Riley wrote:
Clearly an attempt to make MB beat Lego, if not make MB be chosen as the #1
toy.

But, why?  What's the motivation to have MB come out on top?  Better profit
margins selling those sets?

I guess you'd have to ask TRU. Could be better profit from MB sets, could be
that TRU has better relations with MB, could be that as of late other
merchandisers have been undercutting TRU on Lego, but not as much on MB. Could
be pressure from MB to win (a-la-sponsorship in some way of the contest or
whatnot). Who knows?

Perhaps if TRU could back up their selections with data-- like which one has
sold the most per shelf-life, which has been the most requested, which has sold
more overall, etc. -- then maybe I'd believe that it wasn't rigged. But as it
stands, I find it hard to believe that those are the balanced top 4 picks. Just
too suspicious looking for my tastes.

DaveE



Message is in Reply To:
  Re: ToysRus is taking your vote for your best toy award
 
(...) But, why? What's the motivation to have MB come out on top? Better profit margins selling those sets? Mark (20 years ago, 6-Oct-04, to lugnet.mediawatch)

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