Subject:
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Re: Trademark defense doesn't work vs Mega Bloks
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Newsgroups:
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lugnet.mediawatch
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Date:
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Fri, 6 Aug 2004 15:09:00 GMT
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Viewed:
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1687 times
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In lugnet.mediawatch, Erik Olson wrote:
> Saw this scroll by on Bloomberg:
>
> Mega Bloks Confirms Cancellation of Lego Shape Mark by European Union Trademark
> Office
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> http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story/08-02-2004/0002223318
Interesting story, and I figured that was inevitable. I just wonder why TLC is
planning to appeal the case, for it seems like it will be a waste of money.
I think TLC would be able to better compete with MegaBloks on price if they
didn't spend so much money trying to compete in the courtroom. It seems like
better prices and set designs would help Lego compete in the market better than
trying to make all of their competitors "illegal".
TLC, if you truly believe that "only the best is good enough", you should not be
so afraid of MegaBloks right now. TLC, if you're the best, get out there and
prove it. Create some good models at attractive prices and people will buy them.
You don't need a monopoly to defeat your competitors. Play well.
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