Subject:
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Re: Trademark defense doesn't work vs Mega Bloks
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Newsgroups:
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lugnet.mediawatch, lugnet.general
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Date:
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Wed, 4 Aug 2004 05:15:50 GMT
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Viewed:
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2271 times
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In lugnet.mediawatch, Erik Olson wrote:
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Saw this scroll by on Bloomberg:
Mega Bloks Confirms Cancellation of Lego Shape Mark by European Union
Trademark Office
http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=109&STORY=/www/story/08-02-2004/0002223318
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Hey all, back from a long lurk and I see this!
Well, that’s fair enough. The LEGO trademark on the standard brick must have
expired years ago, it’s only the fact that the community automatically
associates said brick design with LEGO that prevented Megabloks taking it for
themselves ages ago. The problem I see here is that if Megabloks go too far with
this, they will start getting their products confused for LEGO’s, resulting in
customer backlash when it is discovered that the toy they bought for their
little darlings is not, in fact, LEGO, but an inferior brand (Now that I own
some Megabloks, I can say whatever I want) that is soft and hard to keep
together. I can imagine the complaint call:
“Hello, Megabloks customer service, how can I help you?”
“I bought this kit for my son/daughter, thinking it was LEGO, but when they
opened it, they noticed that the parts were poor quality compared to LEGO, and
they fall apart really easily. Is there a way to get a refund or an exchange for
the real thing?”
“I’m sorry, we can’t do that.”
“Well, I don’t know what I’m going to do, but I’ll certainly be buying less of
your product in the future!”
clunk
The other problem I see here has little relation to the Megabloks issue and a
lot to do with the media (hence the x-posting) This website is supposedly a news
site, i.e, an impartial participant here to deliver news. This report seems
extremely biased to me - and not because of the content, it is simply because of
the blatant advertising at the bottom of the page for Megabloks. I see no
mention of Lego, and no links so that comparisons can be made by the consumer.
Hmmmmmmmm...
Well, perhaps that’s just how it is. anyway, I will definitely be buying MORE of
LEGO’s product in the future ;)
Cheers,
Matt
“Make it so”
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