Subject:
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Comic-Con International Gets the Big Picture on BIONICLE™
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Newsgroups:
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lugnet.mediawatch
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Date:
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Fri, 18 Jul 2003 15:51:01 GMT
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Viewed:
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3200 times
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SAN DIEGO,/PRNewswire/ -- An exclusive, all-inclusive BIONICLE™ experience
awaits visitors to Comic-Con International, July 17- 20, at the San Diego
Convention Center.
Comic-Con International Gets the Big Picture on BIONICLE™
- The LEGO® Company, Miramax Films, Buena Vista Home Entertainment, Electronic
Arts, Nike and Others Gather to Showcase Strong Franchise at First-Time Show
Presence for BIONICLE -
The LEGO Company will host a comprehensive showcase of the hot BIONICLE
franchise, led by the first consumer showing of the hotly anticipated new
Rahkshi, constructible action heroes that represent the next chapter in the epic
legend, and signings of a special edition re-release of the very first BIONICLE
comic from DC Comics. Comic-Con attendees also will enjoy first-look clips of
MASK OF LIGHT, the brand's first movie from Miramax Films via Buena Vista Home
Entertainment, and a public "making-of" panel will reveal insider secrets about
the production of the picture.
BIONICLE is the LEGO Company's red-hot property built on the legend of
extraordinary biomechanical characters living on a fantasy island called Mata
Nui. A rich and complex universe of mystery and mythology, BIONICLE was
inspired by the folklore of many exotic cultures and features six legendary
heroes, the Toa, who must search for great Masks of Power in order to save the
island from a dark tyrant, Makuta. Launched in late 2000, first as an
interactive Web site and soon after as a comic book series and toy line, the
BIONICLE universe is embraced by and engages millions of enthusiastic fans
around the globe, many of whom are expected to attend Comic-Con International.
Visitors to the BIONICLE booth will be among the first to see and enjoy a host
of new intersecting platforms debuting later this year in the ever- unfolding
BIONICLE story, including:
* An exclusive re-issue (60,000 copies) of BIONICLE #1 from DC Comics,
featuring re-designed, custom cover art from noted comic book artist,
Ashley Wood, who interprets the BIONICLE characters in his own style.
Fans can get their comics autographed by Wood and comic series writer,
Greg Farshtey, on Saturday, July 19th, from 1:00pm-3:00pm.
* An action-packed BIONICLE model display featuring the newest BIONICLE
action figure line, many of which are the premise for the story
represented in MASK OF LIGHT, such as the evil Rahkshi, minions of
Makuta and the most formidable opponents the Toa Nuva ever have faced.
The Rahkshi feature more points of articulation, new staffs of power
and collectible "kraata" elements. An imposing Makuta figure, new
Matoran, island creatures and Takanuva, the mysterious 7th Toa, who
plays a prominent role in the movie, complete the new, collectible toy
line.
* New clips of BIONICLE: MASK OF LIGHT, the CGI-animated, action-
adventure epic movie premiering on DVD and video September 16. The
latest chapter in the BIONICLE legend, the film follows a young hero
and his brave companions who, with the guidance of a mysterious Mask
of Light, must overcome powerful forces and dangerous obstacles in
their struggle to save their world and fulfill ancient prophesies.
* Twice daily raffles for exclusive BIONICLE prize packs, including a
Rahkshi, the entire BIONICLE comic collection from DC Comics, and a
four-pack of passes to LEGOLAND® California, home of the new
BIONICLE Blaster ride, and more.
* Two interactive demo kiosks featuring LEGO Interactive's BIONICLE
PlayStation2 video game, distributed by Electronic Arts, which lets
the player be the Toa Nuva heroes and take on Makuta's evil forces on
the island of Matu Nui. When released, the game will be available on
PlayStation2, Nintendo Gamecube, Microsoft Xbox and PC CD-ROM.
* An array of the latest licensed merchandise, including a new version
of the innovative BIONICLE by Nike shoes that feature interchangeable
masks for the shoe's toe box. Other items include: novels from
Scholastic, board games from Warren Industries/RoseArt, apparel from
Kids' Headquarters, pens from CDM Company and watches and clocks from
Clic Time.
To complement booth activities, E! Entertainment Television personality Todd
Newton will moderate "From Hot Toy to Hit Movie," a making-of-the-movie panel
featuring Creative Capers Entertainment directors David Molina and Terry
Shakespeare, screenwriter Henry Gilroy, producer Janice Ross from Create TV and
Film, and executive in charge of production, Jeffrey Tahler, from Miramax Films,
on Sunday, July 20, 11:30AM - 12:30PM in Room 6B on the upper level of the
convention center.
For more information, visit www.LEGO.com , www.BIONICLE.com and
www.BIONICLEmovie.com
Based in Billund, Denmark, the LEGO Company, family-owned and privately- held
since its founding in 1932, is a world leader in providing quality products and
experiences that stimulate children's creativity, imagination and learning
through playful activities that encourage hands-on, minds-on creation, fun,
togetherness and sharing of ideas. Company employees are guided by the motto
adopted in the 1930s by founder Ole Kirk Christiansen: "Only the best is good
enough."
Miramax Home Entertainment is distributed by Buena Vista Home Entertainment,
Inc., a recognized industry leader. Buena Vista Home Entertainment, Inc. is the
marketing, sales and distribution company for Walt Disney, Touchstone, Hollywood
Pictures, Miramax, Dimension and Buena Vista videocassettes and DVDs.
SOURCE The LEGO Company; Buena Vista Home Entertainment, Inc.
-end of report-
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