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Subject: 
LEGO® Interactive and EA to Co-Publish next video game
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lugnet.mediawatch
Date: 
Tue, 6 May 2003 18:47:19 GMT
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-BUSINESS WIRE--May 2, 2003-
REDWOOD CITY, Calif.
EA and LEGO Interactive to Co-Publish Next Generation Video Game Based on
Best-Selling LEGO Line: BIONICLE.

Electronic Arts (Nasdaq:ERTS) and LEGO® Interactive today announced that
BIONICLE™, a fast-paced action adventure platform title based on one of the
LEGO Company's most successful play materials of recent years, is under
development. The game is slated to ship in fall 2003 for the PlayStation®2
computer entertainment system, PC-CD, Xbox™ video game system and Nintendo
GameCube™ game console.

In BIONICLE, players enter the world of Mata Nui, a paradise island where a
shadow has been cast and the six heroes of destiny, called "Toa," have been
chosen for the greatest challenge of all. Players will have the opportunity
to live out the BIONICLE legend by playing the Toa, helping them evolve into
the super Toa, or "Toa Nuva," and eventually find the seventh Toa. With the
magical elemental powers that the Toa possess, players must defeat the
shadow of darkness brought by a sinister villain, Makuta, and return Mata
Nui to light. In all, from Toa to Toa Nuva, fans of BIONICLE will be able to
play all 13 Toa.

BIONICLE delivers a classic good versus evil themed gameplay experience with
the opportunity to battle opponents and explore a fascinating 3D world.
Players will find themselves in a variety of gripping adventures such as
crossing a molten river, gliding from tree to tree, and swimming in the deep
waters of Lake Naho, all the while mastering a unique blend of
puzzle-solving skills.

As players work to break Makuta's spell of darkness, they also will be
challenged to rescue scattered islanders called "Matoran" along the way. The
adventure unfolds in six elementally themed regions of Mata Nui, including
high mountains, great lakes, and mighty volcanoes. Danger lurks around every
corner, from battling with Makuta's foul minions to the island's many
environmental hazards such as falling rocks, rainforest winds, and lava
spills. Players will also be able to collect special power-ups to increase
their elemental powers as they advance through the game.

BIONICLE is being developed by Argonaut Games and will be co-published by EA
and LEGO Interactive. The PC version of the game will contain special
features that take advantage of the Intel(R) Pentium(R) 4 processor with
Hyper-Threading Technology to provide a better visual experience including
high-resolution artwork, sky, lighting, and shadow and water effects for
more realistic graphics in the 3D worlds.

About Electronic Arts

Electronic Arts (Nasdaq:ERTS), headquartered in Redwood City, California, is
the world's leading interactive entertainment software company. Founded in
1982, Electronic Arts posted revenues of more than $1.7 billion for fiscal
2002. The company develops, publishes, and distributes software worldwide
for the Internet, personal computers, and video game systems. EA markets its
products under three brand names: EA SPORTS(TM), EA GAMES(TM), and EA SPORTS
BIG(TM). More information about EA's products and full text of press
releases can be found on the Internet at http://info.ea.com.

About LEGO Interactive

The interactive division was established in 1996 and has its worldwide
headquarters near London. Our mission is to create world-class interactive
entertainment for young gamers aged 6-12, based on LEGO intellectual
property and brand values. As part of the LEGO Group, we have access to
unique brand recognition as well as formidable marketing power within our
target market. For more information, please visit www.lego.com/interactive.

About the LEGO Company

Based in Billund, Denmark, the LEGO Company, family-owned and privately-held
since its founding in 1932, is a world leader in providing quality products
and experiences that stimulate children's creativity, imagination and
learning through playful activities that encourage hands-on, minds-on
creation, fun, togetherness and sharing of ideas. Company employees are
guided by the motto adopted in the 1930s by founder Ole Kirk Christiansen:
"Only the best is good enough." For more information, visit www.LEGO.com.

LEGO, the LEGO logo, BIONICLE, and BIONICLE logo are trademarks of the LEGO
Group. © 2003 The LEGO Group. Electronic Arts is a trademark or registered
trademark of Electronic Arts Inc. in the U.S. and/or other countries...
PlayStation is a registered trademark of Sony Computer Entertainment Inc.
Xbox is either a registered trademark or trademark of Microsoft Corporation
in the United States and/or other countries. Nintendo GameCube is a
trademark of Nintendo. All other trademarks are the property of their
respective owners. Intel and Pentium are trademarks or registered trademarks
of Intel Corporation or its subsidiaries in the United States and other
countries.

-end of report-



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