Subject:
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Re: Next Round of Tuesday Morning Sales (Bit of a Scoop)
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Newsgroups:
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lugnet.market.theory
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Date:
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Thu, 18 Apr 2002 14:12:56 GMT
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Viewed:
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1180 times
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"Rob Doucette" <lego@nospam.doucettenet.com> wrote in message
news:Guo0Lz.6n4@lugnet.com...
> In lugnet.market.shopping, Cary Clark writes:
>
> > Maybe this belongs in market.theory, but is Tuesday Morning breaking • any
> > kind of law by advertising sale prices at 50% off that are completely
> > fictional? For instance, I have only ever seen the 2555 Belville set • at
> > Shell stations for about $10. Yet TM claims that they sold once for • $24.99.
> > I know that KB Toys, FAO Schwartz and many others routinely mark up • LEGO
> > well above retail, but not Shell promotional sets, surely.
>
> I know LEGO often provides Suggested Retail Prices that are well above • what
> normal retail channels sell at, including Shop at Home. For example,
> Mindstorms RIS 1.5 SRP is $237.99.
Doesn't the US have some laws to cover what can be advertised as a sale
in terms of price, etc?
In the UK a product must have been on sale by that store at the original
price for 28 days or more before they are allowed to use the original
price as a comparison.
However, this is usually easily got round by chain stores as it only has
to be in one of their stores.
So they put the product on sale at a high price in one store for 28
days.
Then flood the rest of the stores with the sale price thereafter.
They can also just put something up as a 'Special purchase' of course,
but cannot reference a previous price (hence claiming a saving) unless
it meets that 28 day rule.
lawrence
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