Subject:
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Re: what is LEGO Direct? (was Re: why no pirates in the U.S.?)
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Newsgroups:
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lugnet.market.shopping
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Date:
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Wed, 8 Sep 2004 13:41:04 GMT
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Viewed:
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1548 times
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Lego Direct was a branch of Lego which did direct-to-consumer marketing.
Including overseeing Shop @ Home. While it existed they spearheaded a bunch of
interesting things like the Legend reissues, some new bulk packs, a renaissance
in trains, and numerous fan focus groups. As it was always intended as an
incubator it was re-absorbed into Lego during the last reorg. I'm sure I've left
out important stuff but that's the nutshell.
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