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SCANDINAVIAN NEWS SERVICE – (BILLUND, DK, 1-APR-2004) The LEGO Group will
reportedly announce next week that it is making minor changes to its flagship
toy building blocks as part of a “last ditch effort to keep the company
independent and return it to profitability by the end of 2005”. Sources within
the company told SNS that extensive market research led them to “seek what its
customers really want”. A draft announcement states “At The LEGO Company,
children always come first and must be heard. Recently, we changed the colors of
some of our core product because children told us they like the brighter colors
better. The overwhelming world-wide reaction convinced us that now is the proper
time to update our entire product line. Children today live and play in more
crowded spaces than their parents did just a generation ago and lead highly
mobile lives. To better serve them, we will re-launch our product line based on
a new 6.0 mm wide brick. This small change will enable us to provide 237% more
bricks in the same space. Children can then easily carry their collections in
backpacks to visit friends or attend daycare. At The LEGO Company, we also
believe in building a better world for children, so our these changes will
reduce our annual consumption of petroleum based ABS plastic by 58% and further
reduce our consumption of timber and petrochemicals for packaging.” Industry
observers applauded the company’s initiative and expect it to generate new life
for an increasingly aging product line while at the same time providing valuable
new intellectual property to combat vulnerability to clone brands and
alleviating shelf space pressures at the retail level. The announcement
concludes “We recognize that some traditionalists may have concerns about these
changes. To encourage them to embrace the new products, we are offering coupons
worth up to 10% on their first purchase of the New Generation LEGO (not to
exceed 50 USD).” Calls to the US based LEGO Users Group Network (LUGNET) were
not returned, but one long time LEGO train builder, when told that the only
exception to the changes will be retention of the existing niche-market LEGO
train track system, told SNS “It’s about time. Now I can build 8-wide trains on
6-wide track.”
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Message has 4 Replies:
 | | Re: LEGO discount coupons
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| Where would this leave the future of Technic and MindStorms? Or, am I confused about the new size effects on the existing bricks? Christopher (21 years ago, 1-Apr-04, to lugnet.fun)
| | | Re: LEGO discount coupons
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| (...) Unfortunately, there is no such service. You should have used AP or TT or something like that, and I would have believed it a bit further down the post. BTW, doesn't LEGO already have the Modulex line of smaller bricks? -- Anders Isaksson, (...) (21 years ago, 1-Apr-04, to lugnet.fun)
| | | Re: LEGO discount coupons
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| april fools!!???? aARON "Ted Michon" <ted@michon.com> wrote in message news:HvI2Fw.v3@lugnet.com... (...) flagship (...) within (...) its (...) colors of (...) colors (...) proper (...) more (...) highly (...) based on (...) more (...) in (...) (...) (21 years ago, 1-Apr-04, to lugnet.fun)
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