Subject:
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Re: LEGO discount coupons
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Newsgroups:
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lugnet.fun
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Date:
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Thu, 1 Apr 2004 22:45:55 GMT
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Viewed:
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12275 times
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april fools!!????
aARON
"Ted Michon" <ted@michon.com> wrote in message news:HvI2Fw.v3@lugnet.com...
> SCANDINAVIAN NEWS SERVICE - (BILLUND, DK, 1-APR-2004) The LEGO Group will
> reportedly announce next week that it is making minor changes to its • flagship
> toy building blocks as part of a "last ditch effort to keep the company
> independent and return it to profitability by the end of 2005". Sources • within
> the company told SNS that extensive market research led them to "seek what • its
> customers really want". A draft announcement states "At The LEGO Company,
> children always come first and must be heard. Recently, we changed the • colors of
> some of our core product because children told us they like the brighter • colors
> better. The overwhelming world-wide reaction convinced us that now is the • proper
> time to update our entire product line. Children today live and play in • more
> crowded spaces than their parents did just a generation ago and lead • highly
> mobile lives. To better serve them, we will re-launch our product line • based on
> a new 6.0 mm wide brick. This small change will enable us to provide 237% • more
> bricks in the same space. Children can then easily carry their collections • in
> backpacks to visit friends or attend daycare. At The LEGO Company, we also
> believe in building a better world for children, so our these changes will
> reduce our annual consumption of petroleum based ABS plastic by 58% and • further
> reduce our consumption of timber and petrochemicals for packaging." • Industry
> observers applauded the company's initiative and expect it to generate new • life
> for an increasingly aging product line while at the same time providing • valuable
> new intellectual property to combat vulnerability to clone brands and
> alleviating shelf space pressures at the retail level. The announcement
> concludes "We recognize that some traditionalists may have concerns about • these
> changes. To encourage them to embrace the new products, we are offering • coupons
> worth up to 10% on their first purchase of the New Generation LEGO (not to
> exceed 50 USD)." Calls to the US based LEGO Users Group Network (LUGNET) • were
> not returned, but one long time LEGO train builder, when told that the • only
> exception to the changes will be retention of the existing niche-market • LEGO
> train track system, told SNS "It's about time. Now I can build 8-wide • trains on
> 6-wide track."
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Message is in Reply To:
 | | LEGO discount coupons
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| SCANDINAVIAN NEWS SERVICE – (BILLUND, DK, 1-APR-2004) The LEGO Group will reportedly announce next week that it is making minor changes to its flagship toy building blocks as part of a “last ditch effort to keep the company independent and return it (...) (23 years ago, 1-Apr-04, to lugnet.announce, lugnet.trains, lugnet.market.shopping) !!
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