| |
In lugnet.general, Kyle D. Jackson writes:
> It's the same story in much of Canada. I suppose it could be called
> "brand dilution" but it's somewhat inevitable if you're the most
> recognized brand. And it could be a good thing, I think. LEGO claims
> to be gunning for that title now...
>
> People call almost all building bricks "LEGO" because that's most
> famous one that everyone identifies with.
>
> But back to the note I found from LEGO, it wasn't that they were
> saying that people shouldn't call other brands "LEGO", that goes
> without saying. It was that people shouldn't call actual LEGO
> by "LEGOS". That's what I found was funny. Actually, I took it
> from two points of view:
> 1) I found it almost pathetic: "Please don't call us that it's
> not really our name and we don't like it" :]
> 2) It could even be a little "snooty": "You're not saying it
> right! It's 'LEGO'!! Sheesh get it right..., you can't buy our
> product anymore until you say it right" :]
Lego/Legos creates brand dilution too, particularly in the usage "I bought these
MegaBlok legos because they were cheaper, and fit with other legos."
Think about God/gods. You talk about God, you're talking about the One Almighty.
You talk about gods, you're contemplating various beings that share the
attribute of divinity, with none of them "owning" the term "god".
--DaveL
|
|
Message has 1 Reply:
Message is in Reply To:
137 Messages in This Thread:
(Inline display suppressed due to large size. Click Dots below to view.)
- Entire Thread on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
This Message and its Replies on One Page:
- Nested:
All | Brief | Compact | Dots
Linear:
All | Brief | Compact
|
|
|
|
