Subject:
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Re: why does lego (and lego australia) hate online stores?
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Newsgroups:
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lugnet.general, lugnet.loc.au
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Date:
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Fri, 29 Jun 2001 15:50:42 GMT
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Viewed:
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52 times
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In lugnet.general, Eric Kingsley writes:
> I don't remember the exact rules but TLC requires that any store that wants to
> put LEGO online must have a minimum of 6 (I think) "Brick and mortar" stores.
> There was an exception for eToys but we all know how that worked out.
>
> This prevents many "mom and pop" type stores from selling LEGO online. I don't
> know the reasoning behind this rule but then again I don't know why TLC does a
> lot of things the way they do. All I can see is that it prevents someone from
> opening a storefront with the premise of being an online retailer. Maybe TLC
> doesn't want its retailers competeing with shop.lego.com (doesn't help those
> down in AU but its a guess).
>
>
> Eric Kingsley
Hadn't heard that before but it does seem to make sense when you look at
what's out there. Exceptions are certainly rare - only other one I can
think of is www.latoys.com. They've had LEGO at least since the first SW
line (that's when I noticed the site) and I think they have just the one
actual store.
I wonder what defines a 'store'. Even the largest and most organized
Brickbayers, ebayers, and independent fan sale sites don't have to worry
about such a thing. Is it a matter of buying wholesale from LEGO to begin with?
John
#388
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