Subject:
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Re: Ninja Line, why was it cut short?
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Newsgroups:
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lugnet.loc.au, lugnet.org.au
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Date:
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Thu, 13 Jul 2000 16:23:40 GMT
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Viewed:
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781 times
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I think that there may be a few reasons that the ninja line was cut short.
However I don't believe that they sold "poorly" anywhere in the world. If
they did, you would have seen more sets for sale as shop at home phone
specials as they tried to clear out back stock. To date the Flying fortress
and the emperors stronghold are the only ones to have appeared there. I
believe now that the line has been cancelled, we will see them sold very cheap
thru s.a.h.. This does not dissappoint me, as I want as many sets as i can
get.
Around 1999 there was a tremendous amount of excitement surrounding the
release of the star wars line. With the natural success of the star wars
theme, most consumers ignored the other new themes introduced around the
time. No steps were taken to effectively promote the other lines and I feel
they suffered in comparison. The Ninja sets were great sets, all you had to
do was build one to find out, but who has enough money to buy star wars and
ninja, and adventurers (which by the way were great sets, never given a second
run at their egyptian beginnings). Add to that an overcrowding of space
themes still existing from the overloaded (exploriens, aliens, robot, etc)mid
1990's and you have a jammed market that is hard to thrive in.
Secondly, there was never a clear storyline given to the ninja theme. Who is
good and who is bad? What are their names? Who's side is the Ninja princess
on? The red(Fire) Ninja's. Even the shop at home catalogs are convoluted and
confusing.
Thirdly, I think that TLG just kinda gave up like they did with the Wild west
theme. There were obviously new items to be added, look at the new S.A.H.
minifig sets, why would they include Green Ninja's now just as the theme is
being closed? Because all of the other pieces can be used in other sets,
except the figures! Sell them now as collectors exclusives and make a little
money back on a lost venture.
They chose to rework the adventurers (TWICE!) why didn't they do more the the
ninja sets? Maybe they were to adult oriented? Maybe they didn't sell the
BIG sets as well as they liked? Maybe they just realized they were
overextended.
At any rate I'm sad to see it go. At least they used it to kill off those
awful fright knights. If they ever bring back the pirates, I'll be stoked!
Jon
In lugnet.loc.au, Jamie Obrien writes:
> Hi, looking through my old catalogues, and lnoticed that the Ninja
> range were originally released in '98, with new additions in '99.
> Normally they run the themes, although on a smaller page allotment,
> for 1 year after the new releases. But not so with the '99 ninja
> series'. Were they that bad a seller in Oz?
>
> Jamie Obrien
> jamien@interworx.com.au
> <If Brains were gunpowder, i wouldn't have enough to blow my nose
> ATM!>
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Message has 1 Reply:
 | | Re: Ninja Line, why was it cut short?
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| (...) I live in the US, so I can't really speak knowledgably to OZ. BUT, I have recently noticed discount retailers carrying Ninja Surprise and Treasure Transport at 25% off MSRP or more. The treasure Transport is a nice little parts resource for (...) (24 years ago, 13-Jul-00, to lugnet.loc.au, lugnet.org.au)
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