Subject:
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Re: Ruckus over in Lego Direct
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Newsgroups:
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lugnet.loc.au
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Date:
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Sun, 18 Jun 2000 23:07:14 GMT
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Viewed:
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431 times
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In lugnet.loc.au, Kerry Raymond writes:
>
> > > So whats the general synopsis? do we wait until later this year? or do we
> > > begin hunting for partners in the US to pass on our (BULK!=discount) • orders
> > > right away?
>
> > Given the speed of which LD has come about, Brad's end-of-year prediction
> > seems a bit optimistic to me, but I hope I'm proven wrong. You'd think
> > Australia was located on the dark side of the moon with all the comments
> > regarding how difficult it is to ship stuff here.
>
> Yes, I read the message as an attempt to soft-soap Australians. I suspect
> the reality is that Lego Australia probably has the exclusive rights to be
> the Australian wholesaler, and that Lego Australia has got to decide that
> bulk ordering will be profitable for them. Given that Australia has a
> relatively small population and that bulk ordering is probably primarily
> aimed at the AFOLs rather than Mums and Dads buying presents for the kids, I
> wonder if there really is a viable market for bulk ordering here in
> Australia. I suspect they will want to see which bulk packs sell well
> overseas before deciding anything about Australia.
That's why LA have got it all backwards. The reason why there's such a large
LEGO community in the US is beacause it's cheap and very available. The
product created the market. Once that had been established they both feed each
other. Very simbyotic <sp>.LA seem to be waiting until there's a sudden rush
on LEGO here before they do anything mildly proactive WRT price and
availability. They'll be waiting a long time IMO!
If our pricing was more in line with the US pricing (after currency
conversion) LEGO would go gangbusters in this country. One of the most
interesting things I heard from our little setup in WFK Penrith was a father's
comment to his son as he was staring open-mouthed at PeteW's and my stuff. He
said to his son "You can look but don't touch. Each one of those studs is
worth a dollar". Parents all know LEGO is expensive, that's why they generally
don't buy it for their kids.
> Having looked at the Lego Direct Web page (http://www.lego.com/bulk/) I have
> to admit that the current selection of packs doesn't have a lot of appeal to
> me (given my interest lies mostly in technics). In particular, my mind
> boggles about the pack of 25 small spruce trees! Are these items really in
> such huge demand? (Genuine question)
See PeteW's comment on BrikWars! All we need to do is get a hold of 20 or so
packs of these trees, set them up and then implement a scorched-earth policy
mid battle!!
Pete Callaway
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Message is in Reply To:
 | | Re: Ruckus over in Lego Direct
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| (...) orders (...) Yes, I read the message as an attempt to soft-soap Australians. I suspect the reality is that Lego Australia probably has the exclusive rights to be the Australian wholesaler, and that Lego Australia has got to decide that bulk (...) (24 years ago, 16-Jun-00, to lugnet.loc.au)
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