Subject:
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Re: Why Lego acts unfairly (was Re: New Product Announcement - 10152)
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Newsgroups:
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lugnet.loc.au
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Date:
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Fri, 28 May 2004 01:15:41 GMT
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Viewed:
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3043 times
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In lugnet.loc.au, Richie Dulin wrote:
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In lugnet.lego, Benjamin Whytcross wrote:
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I was wondeing...how do LEGO work out their prices?
By my calculation, 10152 is being sold at the following:
$74.99 US is roughly $105 AUS
£54.99 is roughly $140 Aus
EURO 79,99 is roughly $136 AUS
$144.95 AUS
(About 30% higher outside North America)
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Well, I know of two theories:
1. The Whinging Australian(s) Theory
One or more Australians whinge about the Lego company in Australia, the
product availability in Australia or even the price in Australia. The Lego
company does not like this whinging at all, and resolves to punish all
Australians by charging Australians more for Lego.
2. The Whinging American Theory
Many Americans whinge about something Lego does, say, changing the colours
slightly. Many, many don’t know what to do, but know that they’ll be buying
less of the product in future. Lego gets worried, and decides to placate the
American masses by charging them less.
Of course, neither properly accounts for the non-Australian/US price
difference, so probably should be taken with a grain (or perhaps a large
truckload) of salt.
;-)
Cheers
Richie Dulin
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You fogot the really important one...
3. The WMD theory
If you don’t give us what we want we’ll accuse you of having WMD’s and invade.
After all, how else do you explain the colour of your mini-figs.
Of course, this may not be correct either :)
Benjamin Whytcross
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