Subject:
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Why Lego acts unfairly (was Re: New Product Announcement - 10152)
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Newsgroups:
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lugnet.loc.au
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Date:
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Fri, 28 May 2004 01:12:00 GMT
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Viewed:
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2914 times
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In lugnet.lego, Benjamin Whytcross wrote:
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I was wondeing...how do LEGO work out their prices?
By my calculation, 10152 is being sold at the following:
$74.99 US is roughly $105 AUS
£54.99 is roughly $140 Aus
EURO 79,99 is roughly $136 AUS
$144.95 AUS
(About 30% higher outside North America)
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Well, I know of two theories:
1. The Whinging Australian(s) Theory
One or more Australians whinge about the Lego company in Australia, the product
availability in Australia or even the price in Australia. The Lego company does
not like this whinging at all, and resolves to punish all Australians by
charging Australians more for Lego.
2. The Whinging American Theory
Many Americans whinge about something Lego does, say, changing the colours
slightly. Many, many dont know what to do, but know that theyll be buying less
of the product in future. Lego gets worried, and decides to placate the American
masses by charging them less.
Of course, neither properly accounts for the non-Australian/US price difference,
so probably should be taken with a grain (or perhaps a large truckload) of salt.
;-)
Cheers
Richie Dulin
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Message has 2 Replies:
Message is in Reply To:
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