Subject:
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Ideas! (Was Re: S@H bulk pages are too slow)
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Newsgroups:
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lugnet.lego.direct
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Date:
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Sat, 21 Oct 2000 00:16:52 GMT
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Viewed:
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594 times
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That's interesting. Using IE 5.5 on my DSL line from home, I have no
complaints
*at all* about the performance of http://shop.lego.com
That said, I think they could take a couple of LARGE hints from well-done
B2C
e-commerce sites like Amazon, etc. and make the site much more customer
friendly, in terms of ease of navigation AND performance. The cascading
Java menus are a serious waste, and they make navigating the site MORE
difficult (too many levels of cascade, etc.) not less.
If *I* were doing this site, I'd make a series of tabs across the top:
Baby
Duplo
Themes
Technic
Video Games
Bulk/Brick assortments
Sculpture
Misc (for Gear, Books, Watches, and park tickets)
Within each top-level page, I'd present top sellers in each sub-category,
possibly
even keeping track of the current customer's favorites based on past
clicking and/or
buying habits. What are currently sub-menus would find their way onto the
top-level
pages, etc. Finally drilling down to a specific set. I'd allow shoppers to
post reviews
of sets and let other shoppers read the reviews. I'd also have at least one
LEGO
employee tasked with reading the reviews and generating a monthly report to
Sr.
LEGO management as to what the reviews are saying. YES, this would
generate
a skewed viewpoint, but I would argue that the skew is to LEGO's benefit
because
the people who have net access and are shopping the LEGO web site:
1. Have the money to buy or influence with the people who have the
money to buy
sets.
2. Have enough interest in LEGO to be browsing the web site
If I were running the show, I *might* even ask LUGNET to handle the reviews
part, etc.
Finally, I'd take a page from websites like the barbie site, where my
daughter spends
a great deal of time, and provide services like:
Design your own set
This could be as simple as selecting the bricks, colors + quantities,
basically a tweak
on the current bulk system, or as complex as allowing people to post
MPD/DAT files
that would generate a set with the necessary pieces and a cool cover
with a rendered image
of the file. This would encourage kids + AFOLs to $pend, with the added
benefit of
encouraging kids and adults to learn CAD with LEGO.
Out of print set ordering
Set a threshold # of orders required to "resurrect" a set for a
production run, perhaps with
graded pricing levels (i.e. N orders gets one price, if there are N*2
the price goes down to
something else, etc. a'la Mercata.com). The resurrection wouldn't have
to include the box
printing (huge cost) or even the instruction printing, just the bricks
provide instructions online
a'la brickshelf.com, the pumpkin, some of the alternate models for
recent sets, etc.
Doubt me on this LEGO? Check out the ENORMOUS sums of money people are
willing
to spend on ebay, etc. for out of print sets. Wouldn't it be better for
LEGO to get some of
this money instead of scalpers? (Forgive the strong word, but that is
what I think people who
buy up huge quantities of sets for later MISB auctions are,
effectively).
I'm sure others have ideas???
-Peter
"Ice" <icestorm@inwave.com> wrote in message
news:39F0E1C1.EEF418D2@inwave.com...
> Christopher Masi wrote:
> >
> > I just went to the Shop at Home Bulk pages to check the price of the • transparent
> > thin walls. Wow, is that site slow.
>
> snip...
>
> > These pages are so slow that I do not want to access them to do my • shopping.
> >
> > Chris
>
> I agree too. When web pages are designed to be fancy rather than • functional,
> I try not to surf them. Thing is, lego.com doesn't look fancy. It just • takes
> forever to look at, and the wait isn't worth it, IMO.
>
> Mark K.
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Message has 1 Reply:
 | | Re: Ideas! (Was Re: S@H bulk pages are too slow)
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| I was not complaining about the main page at the Shop at Home page. I was complaining specifically about the bulk LEGO page. The front page, (URL) , loads quickly. Loading the US Shop at Home page, (URL) , takes about a minute and a half to load (...) (24 years ago, 22-Oct-00, to lugnet.lego.direct)
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Message is in Reply To:
| | Re: S@H bulk pages are too slow
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| (...) snip... (...) I agree too. When web pages are designed to be fancy rather than functional, I try not to surf them. Thing is, lego.com doesn't look fancy. It just takes forever to look at, and the wait isn't worth it, IMO. Mark K. (24 years ago, 21-Oct-00, to lugnet.lego.direct)
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