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In lugnet.lego.direct, Benjamin Whytcross writes:
> And to think...I'd been under the assumption that an international company
> should try and treat all countries they serve equally, and not favor one
> over another. [It's a pity that TLG aren't like this] After all, if they had
> any intention of getting S@H going internationally, why not work on getting
> it ready in all countries they intend it to be in before announcing
> anything...Oh, my mistake...that's what they did. It's nice to see that they
> actually expanded outside their target country(s).
While I agree totally with your general comments about TLG & LA, I must point
out that, having been involved in launching an international e-commerce site,
this is probably not achievable. The logistics in delivering products to many
different countries is hard enough in "old fashioned" mail-order systems. When
you have to be able to co-ordinate all that from a web-site, it's just not
feasible to get it all arranged before any announcement (or launch).
However, I think maybe a better strategy for TLG would've been to try to get
the new stuff happening first in countries which are currently under-
supported, including Australia. Roll-out to other countries subsequently would
then be a snap in comparison.....
Just my $.02
ROSCO
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