Subject:
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RE: LEGO.new is coming
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Newsgroups:
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lugnet.lego.direct
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Date:
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Fri, 25 Aug 2000 20:56:47 GMT
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Viewed:
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870 times
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Wow,
Where did he come from?
M
> -----Original Message-----
> From: Brad Justus [mailto:legodirect@lego.com]
> Sent: Friday, August 25, 2000 1:45 PM
> To: lugnet.lego.direct@lugnet.com; lugnet.lego.announce@lugnet.com;
> lugnet.announce@lugnet.com; lugnet.market.shopping@lugnet.com;
> lugnet.general@lugnet.com
> Subject: LEGO.new is coming
>
>
> Well, it's the end of the week. And I did promise. So here's
> welcome (I hope!)
> news:
>
> On September 11, we will relaunch LEGO.com. As part of this
> relaunch, we will
> extend the LEGO Shop At Home service to the Internet. Though
> we may limit the
> assortment available online for a few weeks (as we grow
> comfortable with our
> new fulfillment processes), by October you will be able to
> place any LEGO Shop
> At Home order online as well as through the "traditional"
> phone, fax, and
> snail mail channels.
>
> Perhaps more significantly, we are taking LEGO Shop At Home
> international.
> Also from September 11, you will be able to order online in
> the UK, Ireland,
> Germany, the Netherlands, Belgium, Luxembourg, Denmark,
> Sweden, and Austria.
> We will be adding service to Switzerland in November. The
> full LEGO Shop At
> Home assortment (with a handful of exceptions) will be
> available to these
> countries, including bulk elements. (By the way, we'll be
> expanding the bulk
> assortment in October.) Toll-free numbers will be available
> for phone orders,
> and we are also exploring offering printed catalogs in some
> of these European
> markets.
>
> Currently, we plan to add the remaining EU countries, as well
> as Australia,
> New Zealand, and selected Asian markets by the third quarter
> of 2001 (but we
> are working hard to do it earlier if we can). I wish we could
> bring LEGO Shop
> At Home to everyone right now, but it takes time and an
> incredible amount of
> effort to build and manage a global e-commerce service to the
> standards which
> our customers (and we) expect.
>
> We are quite excited about the new LEGO.com. I think that you
> will find that
> LEGO.new (as we're calling it here) is a big leap forward for
> The LEGO Company
> online. Though much of the existing content will remain, we will be
> introducing a new interface and content architecture that
> will allow us in
> future to expand our offerings -- not just to the current
> core audience of
> kids, but to parents and adult enthusiasts as well. Of
> course, once we've
> launched, we welcome your comments and suggestions. An
> Internet site is always
> a work-in-progress, and as proud as we are of this new one,
> we are already
> thinking of ways to make it better.
>
> We hope that you look forward to this new site as much as we do.
>
> Until the launch... Play Well!
>
> -- Brad
>
> Brad Justus
> Senior Vice President, LEGO Direct
>
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