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On Sun, 13 Aug 2000 22:55:42 GMT, "Kevin Loch" <kloch@opnsys.com> wrote:
> In lugnet.technic, Huw Millington writes:
> >
> > "Michael Edwards" <medwards@ukonline.co.uk> wrote in message
> > news:Fz8ysy.ExI@lugnet.com...
> > > No, last years 1999 Super Car Catalog
> >
> > Yes, I was surprised about that.
>
>
> Maybe TLC has discovered that releasing catalogs of new products
> ahead of their arrival in store generates alot of pre-release
> publicity and marketplace buzz. They obviously don't want that
> and will probably begin releasing catalogs after the 6 month
> product lifespan has expired.
>
> On that note,
>
> Does anyone have a clue as to why 8448 was discontinued so fast?
> It was an excellent model well received in the marketplace.
> It sold out everywhere as soon as it hit the shelves. Stores
> could not keep it in stock. TLC apparently spend more effort
> marketing it than most products, with a special internet site
> and magazine ads. They could have easially sold three times as many,
> if they made another run or two.
Uhh... I just faxed my order for the 8448 to lego S@H US... It was in the
spring catalog... Did I make a bo bo?
>
> Why kill such a successful product so soon?
>
> The whole scenario brings to mind such rediculous scenarios like this:
>
> (executive meeting)
> "Sales are through the roof on 8448. People actually seem to *like* it."
> "We can't have that. Let's kill it and replace it with an inferior model."
> "How about a Silver colored formula race car?"
> "You mean a set with actual silver elements? They'll like that too!"
> "Dang, you're right. We'll have to use faux silver coloring instead."
> "That sounds better. Hey, just to make sure, lets limit the special colors
> to Technic body panels, that will lower sales for sure."
> "All right, good work guys, we have a plan."
>
> KL
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