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 LEGO Company / LEGO Direct / 3594
3593  |  3595
Subject: 
Re: what makes a legend?
Newsgroups: 
lugnet.lego.direct
Date: 
Tue, 30 Oct 2001 04:43:33 GMT
Viewed: 
763 times
  
In lugnet.lego.direct, Jeff Findley writes:
In lugnet.lego.direct, Kevin Salm writes:
Instead, I want to see NEW selections that are based upon
the spirit of old sets.

Why do this?? Why not!!
Re-issuing Lego sets and calling them Legends or Classics seems to
be taking the easy way out.  I see no reason why today's Lego set
designers cannot create stimulating and appealing Lego sets based
upon the quality Lego sets of the past.  But do not simply copy
them--make them even better!!!

This is a bad idea.  If you don't stay close enough to the original, AFOL's
will not like the set.  If you don't Juniorize some of these sets enough, it
won't be cheap enough to sell to kids (with parents who aren't AFOL's) at
your local TRU.  Instead, these kids/parents will buy more Megablocks
because they're buying more on price than quality.

In the end, if you compromise too much, you'll make everyone unhappy.  Kids
today want flashy characters and sets, not "classic" designs with minifigs
that have plain smiley faces.  Ledgends are purchased primarily by AFOL's
and changing the sets too much will upset them to the point that they won't
buy the set.


I disagree with these arguments.  If a product is good, people will buy it.

Keep in mind, also, that Lego Direct does not sell in normal retail channels.

They currently only sell via catalog for online or telephone ordering.

Your assumptions about who is buying Legends sets or what age group LegoDirect
is targeting are simply assumptions.  That information is not available to us
and is not of importance here.

+++++++ EMPHASIS on this statement +++++++
Also, what kid today has any knowledge about what sets came out in the past?
If Lego makes changes to a particular set to make it better I doubt that many
kids will have even heard of or actually seen its predecessor that came out 15
years before they were born.


As a serious AFOL, I am with John Neal in saying that we want better sets.
Re-makes are not important to builders like us, what we want are __key
pieces__
in the correct colors.  Personally, I am not the least bit interested in a
re-make if I can get something better instead.  If it is better, then I might
buy 10 or 20 copies instead of 1 or 2.

To give you a specific example:  item 10001 Metroliner re-issue.
I am glad that it was reissued because it will make thousands of people happy.
But I do not plan to buy any since I have enough originals. However, if it had
been modified and produced in White or Dark Gray instead of regular Gray, I
would have bought a dozen copies without blinking.
So, again, I want something better.  Not re-makes of stuff we have already
seen
and I can buy elsewhere on the secondary market.


__Kevin Salm__
....Lego Brick enthusiast for over 20 years....

.



Message is in Reply To:
  Re: what makes a legend?
 
(...) This is a bad idea. If you don't stay close enough to the original, AFOL's will not like the set. If you don't Juniorize some of these sets enough, it won't be cheap enough to sell to kids (with parents who aren't AFOL's) at your local TRU. (...) (23 years ago, 25-Oct-01, to lugnet.lego.direct)

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