 | | Re: Two things I inferred from Brad's talk at Brickfest —Jim Green
| | | | (...) If Lego is moving its line in the direction of juniorization with more playability and less construction (not polar opposites, mind you), what will differentiate its products from, say, Fisher Price's Everyday Heros line? (especially when the (...) (23 years ago, 17-Jul-01, to lugnet.lego.direct)
| | | | | | | | | | Re: Two things I inferred from Brad's talk at Brickfest —Frank Filz
| | | | | (...) I would say definitely so. Brad articulated that the reasons for juniorization were twofold: - the changing kids of today (but not all kids) - the lack of a bridge from Duplo to System He also made it clear that their sales analysis suggested (...) (23 years ago, 17-Jul-01, to lugnet.lego.direct)
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