Subject:
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Re: Latest update from LEGO Direct
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Newsgroups:
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lugnet.lego.direct
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Date:
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Wed, 10 Jan 2001 22:04:18 GMT
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Viewed:
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776 times
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Jake McKee wrote:
> Greetings!
>
> I have finally gotten caught up after the holiday break and then the mad
> rush to get back up to speed when you get back to the office!
>
> Anyway, I have been sorting through the lugnet.lego.direct newsgroup and
> wanted to respond to/update a few things.
>
> Online Shop Status
>
> The online shop launched in September and has proven itself to be highly
> successful. We're very pleased with the results so far, but we know that we
> can and will do much better.
>
> More than a few of you have pointed out some of the shortcomings of the
> LEGO.com shop over the last few months. We are fully aware that there are
> some usability and functionality issues that exist on the site and are
> working to correct them. When we launched in September, we pulled off a
> massive coup in getting a international site (two languages and eleven
> countries), a large catalog of items (in multiple currencies), a stable
> technology platform (we had zero downtime during the holiday shopping
> season) and much more in place well before Christmas. As any e-commerce
> developer knows, once the shop is up, you never ever ever monkey with the
> technology during the biggest shopping season of the entire year. But now
> that the holidays have come and gone, we will be improving the functionality
> of the site (the slow and annoying left hand navigation menu will be
> replaced soon), as well as continuing our ongoing Usability Testing.
>
> The online shop proved itself many times this season, through zero down time
> :) and high order volume, as well as high product availability and immediate
> fulfillment. Most access errors to the site were traced to local ISP issues.
> But to reiterate, we are currently working to improve and enhance the
> current functionality.
>
> Train Contest Discussion
>
> Wow, what emotion this contest has sparked! There have been a number of
> misconceptions about this contest and my hope here is to not only to clear
> them up, but put to rest any worries you might have about this and any
> similar future contests.
>
> 1. LEGO *is not* producing any sets based on the winning design, submitted
> designs, or other designs. That *is not* the purpose of this contest. (If we
> were looking for input and contributions for train -- or any other theme --
> designs, this certainly isn't how we would do it!) So what *is* the purpose
> of the contest?? Keep reading.
>
> 2. The reasons we decided to do this contest are several:
> - Create a fun contest for LEGO enthusiasts of all ages, including the AFOL
> crowd.
> - Create interest and enthusiasm for the Train line
> - Showcase the terrific things that are being and can be done with the Shop
> At Home bulk packs
>
> 3. The Shop At Home catalog (where the contest is featured) is mailed to
> about 1.5 million households, with a majority of the recipients being
> households with children; so we expect the vast majority of entries to come
> from kids. This contest was in no way targeted solely to adults or even to
> train enthusiasts, but rather to all ages, *including* AFOLs.
>
> 4. LEGO *will* be creating instructions for the winning entry and posting
> them online for free for anyone to build. This is the reason that we have to
> obtain copyrights to the individual design. The agreement does not apply to
> those entries that are not the winning entry.
>
> 5. This is really the first contest of this nature that LEGO has done and as
> such the lawyers were very uptight about the guidelines (a better safe than
> sorry kind of thing). To the point about whether or not LEGO can do some
> type of different agreement for the next contest, we are considering that
> strongly and exploring the options. We are going to refine the fine print
> for the next contest and keep all your suggestions in mind. Please remember,
> these guidelines are a requirement of American society these days. Also,
> we're examining whether we can duplicate the contest in Europe, but
> regulations regarding contests and giveaways are much more restrictive
> there. We'll do it if we can.
>
> 6. Perhaps the most off-base rumor lately has been about the demise of the
> Train line. Although I can't say much at this point, let's just say that
> this is only the beginning of a great deal of Train activity throughout 2001
> and beyond!
>
> LoM and SW sets online
>
> One last note, if you haven't noticed, the new Star Wars sets and the Life
> on Mars are only available online through the LEGO shop! As soon as these
> products were released, we had them in the store! How's that for service!
> And if you have seen the new Dragon sculpture, it's worth checking out, too.
>
> That's all I have for now. I hope this catches everyone up and puts your
> minds at ease.
>
> Thanks!
> Jake McKee
>
> -------------------
> Sr. Producer
> LEGO Direct
> NYC
Thanks Jake,
Any idea about when there will be new additions to the Bulk Items list???
Gary Istok
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Message has 2 Replies:
 | | Re: Latest update from LEGO Direct
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| On Wed, 10 Jan 2001 22:04:18 GMT, Gary Istok <gistok@umich.edu> wrote: Actually this rantlet is directed at everyone: I'm leaving this as-is just as an example ..... (...) Is it really, really, reeeealy necessary to quote all that just to add one (...) (24 years ago, 11-Jan-01, to lugnet.lego.direct)
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Message is in Reply To:
| | Latest update from LEGO Direct
|
| Greetings! I have finally gotten caught up after the holiday break and then the mad rush to get back up to speed when you get back to the office! Anyway, I have been sorting through the lugnet.lego.direct newsgroup and wanted to respond to/update a (...) (24 years ago, 9-Jan-01, to lugnet.lego.direct) !!
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