Subject:
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Re: Latest update from LEGO Direct
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Newsgroups:
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lugnet.lego.direct
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Date:
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Wed, 10 Jan 2001 00:12:25 GMT
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Viewed:
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698 times
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In lugnet.lego.direct, Jake McKee writes:
> Greetings!
>
> I have finally gotten caught up after the holiday break and then the mad
> rush to get back up to speed when you get back to the office!
>
> Anyway, I have been sorting through the lugnet.lego.direct newsgroup and
> wanted to respond to/update a few things.
>
>
> Online Shop Status
>
> The online shop launched in September and has proven itself to be highly
> successful. We're very pleased with the results so far, but we know that we
> can and will do much better.
>
> More than a few of you have pointed out some of the shortcomings of the
> LEGO.com shop over the last few months. We are fully aware that there are
> some usability and functionality issues that exist on the site and are
> working to correct them. When we launched in September, we pulled off a
> massive coup in getting a international site (two languages and eleven
> countries), a large catalog of items (in multiple currencies), a stable
> technology platform (we had zero downtime during the holiday shopping
> season) and much more in place well before Christmas. As any e-commerce
> developer knows, once the shop is up, you never ever ever monkey with the
> technology during the biggest shopping season of the entire year. But now
> that the holidays have come and gone, we will be improving the functionality
> of the site (the slow and annoying left hand navigation menu will be
> replaced soon), as well as continuing our ongoing Usability Testing.
>
> The online shop proved itself many times this season, through zero down time
> :) and high order volume, as well as high product availability and immediate
> fulfillment. Most access errors to the site were traced to local ISP issues.
> But to reiterate, we are currently working to improve and enhance the
> current functionality.
>
>
> Train Contest Discussion
>
> Wow, what emotion this contest has sparked! There have been a number of
> misconceptions about this contest and my hope here is to not only to clear
> them up, but put to rest any worries you might have about this and any
> similar future contests.
>
> 1. LEGO *is not* producing any sets based on the winning design, submitted
> designs, or other designs. That *is not* the purpose of this contest. (If we
> were looking for input and contributions for train -- or any other theme --
> designs, this certainly isn't how we would do it!) So what *is* the purpose
> of the contest?? Keep reading.
>
> 2. The reasons we decided to do this contest are several:
> - Create a fun contest for LEGO enthusiasts of all ages, including the AFOL
> crowd.
> - Create interest and enthusiasm for the Train line
> - Showcase the terrific things that are being and can be done with the Shop
> At Home bulk packs
>
> 3. The Shop At Home catalog (where the contest is featured) is mailed to
> about 1.5 million households, with a majority of the recipients being
> households with children; so we expect the vast majority of entries to come
> from kids. This contest was in no way targeted solely to adults or even to
> train enthusiasts, but rather to all ages, *including* AFOLs.
>
> 4. LEGO *will* be creating instructions for the winning entry and posting
> them online for free for anyone to build. This is the reason that we have to
> obtain copyrights to the individual design. The agreement does not apply to
> those entries that are not the winning entry.
>
> 5. This is really the first contest of this nature that LEGO has done and as
> such the lawyers were very uptight about the guidelines (a better safe than
> sorry kind of thing). To the point about whether or not LEGO can do some
> type of different agreement for the next contest, we are considering that
> strongly and exploring the options. We are going to refine the fine print
> for the next contest and keep all your suggestions in mind. Please remember,
> these guidelines are a requirement of American society these days. Also,
> we're examining whether we can duplicate the contest in Europe, but
> regulations regarding contests and giveaways are much more restrictive
> there. We'll do it if we can.
>
> 6. Perhaps the most off-base rumor lately has been about the demise of the
> Train line. Although I can't say much at this point, let's just say that
> this is only the beginning of a great deal of Train activity throughout 2001
> and beyond!
>
>
> LoM and SW sets online
>
> One last note, if you haven't noticed, the new Star Wars sets and the Life
> on Mars are only available online through the LEGO shop! As soon as these
> products were released, we had them in the store! How's that for service!
> And if you have seen the new Dragon sculpture, it's worth checking out, too.
>
>
> That's all I have for now. I hope this catches everyone up and puts your
> minds at ease.
>
> Thanks!
> Jake McKee
>
> -------------------
> Sr. Producer
> LEGO Direct
> NYC
Thank you Jake! The era of friendly communication between the consumer
(AFOL) and the producer is at hand! Glad you could clear things up and very
impressed to see that you read the stuff that appears here on Lugnet.
Personally, I haven't used the online service yet, as the phone service has
been *SO* good, though you have to have a product catalog in hand. The
online service will probably be the source of choice because of this reason
in my future.
Thanks again!
Aaron
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Message is in Reply To:
 | | Latest update from LEGO Direct
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| Greetings! I have finally gotten caught up after the holiday break and then the mad rush to get back up to speed when you get back to the office! Anyway, I have been sorting through the lugnet.lego.direct newsgroup and wanted to respond to/update a (...) (24 years ago, 9-Jan-01, to lugnet.lego.direct) !!
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