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Brad & All,
----- Original Message -----
From: "Brad Justus" <legodirect@lego.com>
To: <lugnet.lego.announce@lugnet.com>; <lugnet.lego.direct@lugnet.com>;
<lugnet.general@lugnet.com>; <lugnet.announce@lugnet.com>;
<lugnet.market.services@lugnet.com>
Sent: Wednesday, June 14, 2000 7:39 AM
Subject: bulk ordering is here!
> Greetings! After a somewhat longer-than-intended absence, I'm back, and • with
> good news: LEGO Direct is pleased to announce that bulk sales from LEGO • start
> today, June 14.
>
> Our first bulk releases include standard bricks (1x4, 1x6, 1x8, 2x2, 2x4, • 2x8)
> in light grey, dark green, black, red, and white; as well as plates and • smooth
> tiles in black, red, and white; windows and doors; and spruce trees. The
> elements come in lots of 100, 50, or 25 per bag, depending on the size of • the
> element. There is no minimum purchase (well, you have to buy at least one
> bag!) - and no limits on the maximum. Plus, let me stress that this is • only
> the first release: this autumn we will be enlarging the assortment of • standard
> elements, adding hard-to-find colors, and extending the range of more
> specialized elements.
>
> With this launch of the bulk service, we are also offering volume • discounts on
> purchases: a purchase of 5 bags will receive a 5% discount; 10 bags and • more
> will receive a 10% discount. These prices do not include shipping - we
> have "unbundled" the item and shipping costs; shipping will be determined • by
> the dollar volume of the overall purchase. This pricing policy is being
> instituted across the entire Shop at Home assortment effective with the • next
> catalog (due in July). Further details and pricing information can be • found
> at http://www.lego.com/bulk.
>
> Initially, this service is available only in the United States and Canada
> through LEGO Shop at Home (1-800-453-4652). This is not because we wish to
> favor this market, but simply because we have an existing fulfillment
> operation which we can employ immediately. We are currently finishing our
> development of a new fulfillment center in Europe to handle direct
> distribution; it will be ready to go by late summer or early fall. At that
> time, we will begin offering not only bulks but the full LEGO Shop at Home
> service (via the Internet) to at least nine European countries. We intend • to
> have full coverage in Europe in 2001.
>
> And to our friends in Australia and New Zealand (especially, but also • Japan
> and the rest of the Asian Pacific Rim) - we hear you! We're working hard • to
> extend this service to you, but I am sure you realize the logistical • hurdles
> which must be leapt (high shipping costs, customs, etc); we are • endeavoring to
> find a solution that is as great a value to you as Shop at Home has been • to
> our US and Canadian customers. I do not yet have a timetable for you, but • I
> have made it a priority to bring this service to you; if we can make even • a
> limited offering to you by the end of the year we will. But we will not • launch
> LEGO Shop at Home (or any direct-to-you initiative) until we are certain • that
> we can do so in a manner which meets your (and our) high expectations.
>
> We hope that you are as excited as we are with the arrival of the bulk
> service. It is but the first of many new offerings which will be appearing • in
> the coming months. For the next release of bulk elements later this year, • we
> hope to incorporate some of your many requests, and will develop a more • formal
> system on LEGO.com (but thanks, Jason Catena) for recording your desires.
>
> As always, our thanks to you. Play Well.
>
> -- Brad
>
> Brad Justus
> Senior Vice President, LEGO Direct
> legodirect@lego.com
Well, it looks like LEGO Direct is on the way, and a good start. The prices
are reasonable, and the initial offering, in terms of parts, are some good
ones. I hope you do well. I am glad LEGO has finally starting doing
something most of us have been wishing for ever since I was a child.
Scott S.
--
Systems Administrator-Affiliated Engineers -> http://www.aeieng.com
LEGO Page -> http://www.geocities.com/Area51/Station/3372/legoindex.html
It's Almost Here! ->The Sanburn Systems Company
http://www.sanburnsystems.com
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Message is in Reply To:
 | | bulk ordering is here!
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| Greetings! After a somewhat longer-than-intended absence, I’m back, and with good news: LEGO Direct is pleased to announce that bulk sales from LEGO start today, June 14. Our first bulk releases include standard bricks (1x4, 1x6, 1x8, 2x2, 2x4, 2x8) (...) (24 years ago, 14-Jun-00, to lugnet.lego.announce, lugnet.lego.direct, lugnet.general, lugnet.announce, lugnet.market.services) !!
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