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Greetings! After a somewhat longer-than-intended absence, I’m back, and with
good news: LEGO Direct is pleased to announce that bulk sales from LEGO start
today, June 14.
Our first bulk releases include standard bricks (1x4, 1x6, 1x8, 2x2, 2x4, 2x8)
in light grey, dark green, black, red, and white; as well as plates and smooth
tiles in black, red, and white; windows and doors; and spruce trees. The
elements come in lots of 100, 50, or 25 per bag, depending on the size of the
element. There is no minimum purchase (well, you have to buy at least one
bag!) – and no limits on the maximum. Plus, let me stress that this is only
the first release: this autumn we will be enlarging the assortment of standard
elements, adding hard-to-find colors, and extending the range of more
specialized elements.
With this launch of the bulk service, we are also offering volume discounts on
purchases: a purchase of 5 bags will receive a 5% discount; 10 bags and more
will receive a 10% discount. These prices do not include shipping – we
have “unbundled” the item and shipping costs; shipping will be determined by
the dollar volume of the overall purchase. This pricing policy is being
instituted across the entire Shop at Home assortment effective with the next
catalog (due in July). Further details and pricing information can be found
at http://www.lego.com/bulk.
Initially, this service is available only in the United States and Canada
through LEGO Shop at Home (1-800-453-4652). This is not because we wish to
favor this market, but simply because we have an existing fulfillment
operation which we can employ immediately. We are currently finishing our
development of a new fulfillment center in Europe to handle direct
distribution; it will be ready to go by late summer or early fall. At that
time, we will begin offering not only bulks but the full LEGO Shop at Home
service (via the Internet) to at least nine European countries. We intend to
have full coverage in Europe in 2001.
And to our friends in Australia and New Zealand (especially, but also Japan
and the rest of the Asian Pacific Rim) – we hear you! We’re working hard to
extend this service to you, but I am sure you realize the logistical hurdles
which must be leapt (high shipping costs, customs, etc); we are endeavoring to
find a solution that is as great a value to you as Shop at Home has been to
our US and Canadian customers. I do not yet have a timetable for you, but I
have made it a priority to bring this service to you; if we can make even a
limited offering to you by the end of the year we will. But we will not launch
LEGO Shop at Home (or any direct-to-you initiative) until we are certain that
we can do so in a manner which meets your (and our) high expectations.
We hope that you are as excited as we are with the arrival of the bulk
service. It is but the first of many new offerings which will be appearing in
the coming months. For the next release of bulk elements later this year, we
hope to incorporate some of your many requests, and will develop a more formal
system on LEGO.com (but thanks, Jason Catena) for recording your desires.
As always, our thanks to you. Play Well.
-- Brad
Brad Justus
Senior Vice President, LEGO Direct
legodirect@lego.com
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Message has 34 Replies:
 | | Re: bulk ordering is here!
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| (...) WOOHOO!!!! *Jump for joy!!* (...) Cool!!! I hope the Very Tall Spuce trees comes soon as well!! :) (...) I can't wait to see what is coming!! :) (...) No, thank *you*!! :) I know we all appreciate what you are doing for us! :) Jeff (24 years ago, 14-Jun-00, to lugnet.lego.direct)
| | | Re: bulk ordering is here!
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| (...) Let me be the very first on LUGNET to say, thank you very much! I just visited the Lego Direct web page, and you're off to a good start. There are some elements that I can order right away. I'm looking forward to seeing the broader selection (...) (24 years ago, 14-Jun-00, to lugnet.lego.direct)
| | | Re: bulk ordering is here!
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| G'Day Fantastic ! Windows ! Plates ! Cool ! - (<CHANT> - more more more </CHANT> ) Cheers Oliver PS Not to be overly picky or nuttin' but ; On the first page by the 2x8 brick listing the image is of a 2x10 brick. ;) But we know what ya mean !!! :) (...) (24 years ago, 14-Jun-00, to lugnet.lego.direct)
| | | Re: bulk ordering is here!
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| (...) Brad, due to the fact that we seemed to crash Lego's servers, I have *temporarily* posted the images (I took them from my cache) on Brickshelf.com: (URL) you want me to pull these down, please let me know (at jeff.stembel@noaa.gov), and I will (...) (24 years ago, 14-Jun-00, to lugnet.lego.direct)
| | | Re: bulk ordering is here!
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| Brad, Thank you for your efforts with Bulk Ordering. I'm very pleased at the initial selection and happy to see that there are some train elements in there. Congratulations on getting this new project off the ground. I wish you and Lego the very (...) (24 years ago, 14-Jun-00, to lugnet.lego.direct)
| | | Re: bulk ordering is here!
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| Brad & All, ----- Original Message ----- From: "Brad Justus" <legodirect@lego.com> To: <lugnet.lego.announc...gnet.com>; <lugnet.lego.direct@...gnet.com>; <lugnet.general@lugnet.com>; <lugnet.announce@lugnet.com>; <lugnet.market.servi...ugnet.com> (...) (24 years ago, 14-Jun-00, to lugnet.lego.direct, lugnet.general)
| | | Re: bulk ordering is here!
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| (...) Well, everyone else has taken care of saying how neat this is, just add one more tick mark to the chorus. Hopefully if we start to demonstrate that we will buy lots and lots there may be some future improvement on pricing. (...) What I (...) (24 years ago, 14-Jun-00, to lugnet.lego.direct, lugnet.publish, lugnet.cad)
| | | Re: bulk ordering is here!
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| (...) Thanks Brad! This is an excellent start for bulk ordering. I can't wait to see what new elements are added this fall. Would you like suggestions? KL (24 years ago, 14-Jun-00, to lugnet.lego.direct)
| | | Re: bulk ordering is here!
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| Hey Y'all: Whereas some Lugnuts have been left out of the mix because of their geographic locations, maybe those of us in the U.S. and Canada with previous dealings with others abroad can fill in the gap and help these people get their hands on some (...) (24 years ago, 14-Jun-00, to lugnet.lego.direct, lugnet.market.buy-sell-trade)
| | | Re: bulk ordering is here!
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| (...) Let me just say that I'm pleasantly surprised that some pieces with transparency made it to the first offering! :) Brad, some have mentioned that you take too long in responding/updating (and that may be true). But if the selection of pieces (...) (24 years ago, 14-Jun-00, to lugnet.lego.direct)
| | | Re: bulk ordering is here!
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| (...) Dear Brad, Is it already possible to name those nine European countries individualy ? If not, can you tell me if The Netherlands is amoungst those countries ? Greetings, M. Moolhuysen. (24 years ago, 14-Jun-00, to lugnet.lego.direct)
| | | Re: bulk ordering is here!
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| (...) I visited the new bulk ordering section for Lego Shop at Home. What i don't get is their pricing -- it's all screwed up, not a good deal at all: For example, lets buy 1 of each, A. B. C. D. E. & F. of the standard bricks they are offering -- (...) (24 years ago, 14-Jun-00, to lugnet.lego.direct)
| | | Re: bulk ordering is here!
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| This is great news! I have already contributed yet more money into the LEGO coffers thanks to this service. It ends up being a great deal for adult builders since we can now build large structures much more cheaply! Anyhow, I was curious as to why (...) (24 years ago, 14-Jun-00, to lugnet.lego.direct)
| | | Re: bulk ordering is here!
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| (...) Thanks Brad, For addressing the specific questions we posed in our original responses. It was great to see Australia mentioned, we are aware that Lego has influences outside their control working against them in a market like ours. If you ever (...) (24 years ago, 15-Jun-00, to lugnet.lego.direct)
| | | Re: bulk ordering is here!
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| OH BOY OH BOY OH BOY OH BOY OH BOY OH BOY OH BOY!!!...!!! I cannot begin to express how excited I am. Folks, that was wish number one. Talk about hitting the nail on the head! I would just like to take a moment to say thank you LEGO, and all the (...) (24 years ago, 15-Jun-00, to lugnet.lego.direct)
| | | Re: bulk ordering is here!
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| Brad Justus <legodirect@lego.com> wrote in message news:Fw571I.Eor@lugnet.com... (...) with (...) start (...) 2x8) (...) smooth (...) the (...) only (...) standard (...) discounts on (...) more (...) by (...) next (...) found (...) to (...) Japan (...) (24 years ago, 15-Jun-00, to lugnet.lego.direct)
| | | Re: bulk ordering is here!
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| (...) *blush* Wow, thanks for the recognition, I really appreciate it. Actually, I would prefer that something formal be set up on lego.com, my page is fun to maintain but I don't know if I could handle the volume of requests when LD really gets (...) (24 years ago, 15-Jun-00, to lugnet.lego.direct)
| | | Re: bulk ordering is here!
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| (...) Bravo!!!! Bravissimo!!!! Finally, roof bricks in the most needed size in bulk. And I was just about to order more roof brick packs to get 2x4 red roofs. Nice initial selection. I ordered packs of 8 different items. One "piece" that I haven't (...) (24 years ago, 15-Jun-00, to lugnet.lego.direct)
| | | Re: bulk ordering is here!
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| Well my question is: Where is the $30 to $40ish (depending on size) 1000 piece bag of basic elements? I don't know about the rest of you but when someone says bulk I think in terms of thousands. I would have been more than eager to buy 10,000+ 2x4s (...) (24 years ago, 15-Jun-00, to lugnet.lego.direct)
| | | Re: bulk ordering is here!
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| Hello Brad, thank you for your considerations of Japanese market. You are worried about disparity of costs, especially due to high sipping costs. However, this is an inevitable problem since Japan has no domestic production fasilities. If you can (...) (24 years ago, 17-Jun-00, to lugnet.lego.direct)
| | | Re: bulk ordering is here!
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| Hi Brad & guys, Im glad that its on his way. But I got one question. Why is LEGO Europe, an London spokesmen, telling me that we cant order extra parts anymore ? We are used to do so for many years. But we cant order from LEGO Direct. Hows that (...) (24 years ago, 17-Jun-00, to lugnet.lego.direct)
| | | Re: bulk ordering is here!
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| Hi Brad, Formerly, thank you very much to you and your colleagues for realizing a long waited and desired service as you promised. You also mentioned that, by 2001, you will be shipping to all European countries. Is this mean only the EU countries, (...) (24 years ago, 21-Jun-00, to lugnet.lego.direct)
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